As with brick-and-mortar stores, Black Friday and Cyber Monday are critical days for B2C sales. Holiday e-commerce revenues account for up to 40 percent of annual sales for many companies. Be sure your website performs reliably on all types of browsers, mobile devices, etc., to maximize sales during these revenue intensive days.
Being proactive to prevent problems- its not too late
You are reviewing site operations daily to better understand the changes in traffic and to be proactive about solving problems before they turn into outages, delays, or worse yet inventory or supplier problems.
Online retailers must also focus on profiling and optimization for holiday readiness. Studies continue to show correlations between page load speeds and website responsiveness to increased revenue. Black Friday and Cyber Monday are two days you want to be ready with a great website or launch a new web store with integrated point-of-sale, inventory and order management systems.
Launch an integrated web store for Black Friday or Cyber Monday
Its not too late to make better informed decisions in preparation for Black Friday or Cyber Monday. For example, do you know if your increased traffic is due to new or existing users? You should also be tracking revenue-related numbers. Based on projections can you make it through Black Friday? Cyber Monday? And all the way to New Year’s?
Retailers integrating point of sale systems with web stores, boost sales productivity and provide a unified customer experience. With Integrated eCommerce retailers increase through-put, speed up order processing, make fewer processing mistakes, reduce returns, and produce happier customers that turn into repeat customers.
Get information retail reporting and analytics from one central location on Black Friday
Shopping sites face hourly turnover of inventory during this season. You may not need analytical information in real time, but ideally you’ll want to get inventory, sales, product mix, orders and shipping status in real-time or near-time starting with Black Friday. It very important retailers strategically integrate their operations to differentiate themselves on high customer service levels while maintaining firm control of inventory at the store and in the back office warehouse, preferably from one central location. At nChannel, inventory is updated across all of your channels seconds after receiving orders.
Measuring, collecting, analyzing and acting upon data as it comes in, is critical at this time- especially the first few days of the holiday rush such as on Black Friday. You may not be able to predict the future, but having solid integrated multi-channel systems in place will help you to recognize problems before they become critical so that you have more than a “snowball’s chance” during the holiday season. Sharing data among integrated existing systems will let you see exactly what has been sold where- so you can make adjustments to maximize your sales, minimize overhead, make improvements and differentiate.
Integrate in a day. Sync in minutes.
Its not too late to seamlessly integrate web store, marketplace and retail POS systems or backend ERP to deliver better business results. Centralized operations and across all online and offline channels is a short term reality with nChannel. Online orders as well as special orders originating from a store location can be integrated with one or more fulfillment locations by connecting Microsoft Dynamics RMS, Microsoft Dynamics GP, SL, NAV or Sage to either Magento, AspDotNetStorefront sites or eBay.
Transform seasonal shoppers to year-round loyal customers with integrated POS
Now is the time to provide your customers with an exceptional shopping experience that is seamless, loyalty-inspiring and prompt. Great service, and a great shopping experience transform seasonal shoppers into regular, frequent and loyal customers. Long queues, shipping errors, long delivery times, and out-of-stocks, disrupt profits and disengage customers.
Customer service excellence, promotes loyal customers. They trust you because they continue to have the same consistent shopping experience over and over. Loyal customers promote referrals which is still one of the most valuable forms of advertising: old fashioned word of mouth. In the planet of e-commerce this brand of publicity will be offered to you in the form of the online review, which inspires more confidence in 97% of consumers than even a sale.
For the business owner, all these channels and issues can be controlled by integrating the POS system with other sales channel systems providing a streamlined process for fulfilling orders in the POS system or the ERP system.
Features of an integrated ecommerce management platform
1. Seamlessly integrates online sales channel operations. Create promotions, items, pricing, customer, shipping and vendor info in the system of origination and let cloud- based software sync data across all systems for you.
2. Inventory is synchronized based on real inventory availability in one or more inventory locations.
3. An integrated eCommerce platform helps you manage and track online and offline sales for each of your customers enabling you to concentrate additional marketing and sales efforts.
4. All performance data for the combined operations is centralized and presented in the system you choose to manage your operations.
6. Be able to provide product info and inventory availability through mobile devices, including the ability to provide offline shoppers with additional product info before they shop in your store.
Yes, Black Friday and Cyber Monday are right around the corner but its not to late to explore integration. Using nChannel you can connect, sync and manage data from existing offline and online systems to provide you with the ability to maximize sales this holiday season.