The Thanksgiving-Black-Friday-Cyber-Monday mega weekend has come and gone. We’re over the first major hurdle of the retail silly season. Though we know you’re focused on continuing to rack up your holiday sales, now is a good time to look back at how the weekend went. Early reports are showing some significant growth and some notable trends. The key takeaways: you need to focus on digital and you need to invest in mobile.
Mobile Accounts for One-Third of Black Friday Sales – It wasn’t too long ago when the average Internet user’s shopping experience was tied to a desktop or laptop computer. This is clearly not the case anymore. This year Multichannel Merchant (with data courtesy of Branding Brand) is reporting that 57% of online visitors used a tablet or mobile device and more than a third of sales came from mobile phones. These are not numbers to balk at. If you your strategy for interacting with customers online doesn’t include mobile, it’s time to make changes.
Cyber Monday Sales Pass $2 Billion – Holiday shopping continues to move more online, every year. This year’s Cyber Monday statistics, provided by ComScore, are just more evidence of this: over $2 billion in one day. The entire five-day weekend generated over $6.6 billion! It’s more evidence that a really great in-store experience (though important) is not enough. If your online presence–your own webstore and/or your presence on marketplaces like Amazon–is not exceptional, you will miss opportunities for revenue.
Target, Walmart Slump As Black Friday Really Is a Black Friday – This article’s title sounds as if the weekend was a failure for retailers, which isn’t true (see the other two links). But, what it’s actually about is how major retailers have missed the mark for in-store sales. This means two really important things for you. 1) You can compete with the giants of retail. They not infallible. 2) Yet another indication that eCommerce continues to grow in importance.