Brick & mortar retail is alive and well!
It’s common to hear proclamations that the brick & mortar store is a dying entity. But, trends, studies, and these articles show that it simply isn’t the case.
The way brick & mortar fits into your overall customer experience is certainly changing. The proliferation of sales channels has changed things, too. But, that doesn’t necessarily mean you should close all your doors. Read on to learn why.
This article by Australian media site, Smart Company, talks about the future of retail and the use of technologies like beacons. This “internet of things” kind of content has been hot lately, as companies like Macy’s begin to adopt these practices. One thing that’s definitely true about making IoT successful for crafting your customer experience: you need data!
San Francisco gets all the cool stuff! This article features a new “retail-tech hub” (as they’re calling it), that really looks more like a technology-run mall. This is a fascinating look at what brick & mortar shopping may look like in the next decade or two.
Bricks Over Bytes
Want proof that brick & mortar retail is still critical? This study shows that 85% of consumers shopped brick & mortar over online retail. How about this stat: 70% of consumers would prefer to shop in a brick & mortar Amazon store than on Amazon.com! In an era chock full of media hype about the death of brick & mortar, this study is a good reality check.