Sorted by Topic: Business Performance
This week I want to kick off a new, occasional way of doing things for What We’re Reading. Starting this week (and randomly in the future) I’ll feature articles from industry thought leaders. These are the kinds of people we follow closely, because they’ve got a lot of good things to say.
I’m going to kick it off with some articles by Nicole Leinbach-Reyhle, Forbes contributor and founder of Retail Minded. She’s a recognized retail expert who puts out a lot of pragmatic advice for retailers. She also dives into some of the topics and trends you need to know about. Here are three of her articles we read this week…
There are many things that can go wrong with an eCommerce site. We’ve narrowed it down to three major ones that seem to produce the most questions:
- Getting more web traffic
- Converting more site visitors to sales
- Making sense of too much data
In this post I’ll break these three common eCommerce issues down. I’ll explain the different aspects of each challenge and provide advice and links that will help you overcome them.
Entrepreneurs, retailers, business managers, and anyone trying win a market all need to have a dual focus on the short term future and the long term.
In the short term, you need to manage the business. What items should you order tomorrow? How many visits is your eCommerce store receiving? What will be the cash impact on making payroll next Friday? And, there are plenty of best practices that help you manage the short term.
The long term is less clear. It’s about seeing the forest through the trees, making educated guesses, and preparing your business for whatever might come. You are either disrupting or being disrupted.
This week I’d like to share three articles that look at that longer term future. What trends are you preparing to address?
The order to cash (O2C or OTC) process is critical retailers. And, optimizing OTC processes was hard enough without having to deal with the modern complexities of multichannel selling.
To run a successful retail/wholesale/distribution business, you need to do more than just sell a lot of goods. You need to efficiently manage how those sales turn into operating cash.
This post will dive into some OTC best practices for multichannel retailers–although, they are useful for more than just retailers.
Using data to make decisions is critical if you want to run a successful eCommerce business.
Do you know what people do on your Magento webstore? Are they coming in and leaving immediately? Are they clicking around aimlessly? Can they find what they’re looking for?
Google Analytics gives you the tools you need to analyze how your site traffic behaves. And, it’s FREE! As a result, it has become the de facto web analytics platform.
If you haven’t already integrated Google Analytics with your Magento webstore, it’s time to do so. In this post, we’ll discuss three ways to make it happen.