Sorted by Topic: Customer Experience Management
How Small Businesses Can Take Advantage of Ship-from-Store (Even Without a Store)
In the last couple of weeks, we’ve talked a lot about Amazon, both because we are launching a connector for sellers to integrate Amazon into their back-end systems, and also because they are simply a fascinating company and a great case study in retail success. The company is carving out a new path for how to succeed in retail by having a razor sharp customer focus. In short, it sounds something like this: have the product the buyer is looking for, sell it at a great price, and ship it as fast as possible. Add to that the online ordering conveniences that Amazon has perfected and what more could a buyer want?
How to Succeed on Cyber Monday 2013
After Cyber Monday 2012, CNN posted an interesting article about the future of the Cyber Monday event. I found their insight interesting and decided to spend the next few months casually investigating our customers to gain their perspective on Cyber Monday. Some of my findings were similar to what the author stated in the article, but I also uncovered a few other interesting observations.
3 Tips to Create a Great Shopping Experience and Build Customer Loyalty in a Multi-Channel Environment
Last week I wrote a post about why you should sell on Amazon. I touched on the importance of driving efficiency into your Amazon sales process to offset tumbling margins that result from Amazon seller fees and price pressure from competitors. I suggested that by replacing manual processing with automation and integration you could cut costs enough to lower prices, making your products more attractive to buyers.
While price can differentiate you from other sellers, another powerful way to set your company apart is by creating a better buying experience. Stellar service is not quickly forgotten and a great tool to build brand loyalty. If you can hook in a customer by making their purchasing process a pleasing one, they are much more likely to seek you out again for future purchases.
How to Make Showrooming Work for You During this Back to School Season
With Back to School in full swing, showrooming is an issue that many retailers worry about. Even if youre not familiar with the term, youve certainly felt the pain.
What is Showrooming?
Showrooming is when a shopper browses a physical store looking for a product often taking up the time of a more than helpful salesperson and then ultimately makes the purchase online to get a cheaper price or to avoid paying sales tax. While this practice is more than annoying, the more you know, the better you can deal with it.
How to Reduce Shopping Cart Abandonment
I spend a lot of time talking to companies that sell on the web big and small. One of the recurring themes of those conversations is, I wish I could get more shoppers who put items in their cart to actually buy! eCommerce is a multi-step process. First, you jump through hoops to get people to your website, and then you use creative merchandising techniques to get them to put items into their cart. After all that, you really want them to make a purchase. You deserve that, right? But then they leave they abandon their cart midway through the checkout process. Knowing why this happens and how to avoid it is a skill every online seller should have.