Sorted by Topic: Market Expansion
What We’re Reading: All About Buy Buttons
Buy buttons sound like they would be kind of a benign topic, but they are all the rage to discuss right now. If you’re in the eCommerce space you had better understand how they work and how you can use them. So, this week, we’re sharing some info about just that.
What We’re Reading: Industries & Competitors Collide
This week we’re reading about collisions–convergence, if you will. Industries aren’t siloed anymore. Companies don’t stand alone as the provider of whatever it is they provide. The lines between just about everything are getting blurry, and here are three good examples of how that’s happening. (more…)
What We’re Reading: Omnichannel & Rent, Product Searching, Discounting Dangers
There was lots of good stuff coming across the wire this week. Here are a few of my favorites for your reading pleasure…
eCommerce Strategy: Achieving eCommerce Growth
More great stuff from Rand Marketing…this time they share some of the most important strategies you can use to grow your eCommerce business.
You started an eCommerce business to generate revenue–to grow. You need to develop a strategy, incorporating industry best practice, to help your business grow. Ideally, it’s best to have a marketing strategy in place before you launch your website, in order to “hit the ground running”, but it’s never too late to devise a plan to attract shoppers to your storefront.
In this post we’ll go over the levers you can pull–the things you can do to grow your eCommerce business. While this list isn’t exhaustive, these are the major opportunities that you should look at first to drive targeted traffic to your website.
What We’re Reading: Etsy’s New Groove, Amazon Webstore, Supply Chain
There is no unifying theme for the articles I picked out this week, other than that they are valuable for merchants of all shapes and sizes. Enjoy them. And, then enjoy the weekend!