Sorted by Topic: Market Expansion
What We’re Reading: Supplier Data, Independent Retail, FANG
No theme this week. We’re just reading a bunch of interesting articles, and we think you should be reading them too.
What We’re Reading: Amazon Prime Day, Jet.com, and Joinem
There’s been some big news lately for online marketplaces. Jet.com, claiming to be an Amazon killer, has launched. Amazon started a new shopping holiday. And, other niche marketplaces are joining the eCommerce fray. This week we’re reading all about it.
Shopify vs Magento Community: An Unbiased Comparison
Shopify vs Magento. The battle of the eCommerce giants. While both fill the same need, they do it in very different ways. A webstore is not simply a webstore, much like your company is not simply a company.
Shopify and Magento are both unique. The “best” platform for you will depend on what your needs are. (more…)
In Search of a Sales Channel Strategy Framework
Bob is an eCommerce merchant. He started his business with his bare hands, and he is passionate about making it grow.
Bob also knows the importance of implementing a multichannel strategy. He knows that he needs to expand his business, so that he can sell to different types of customers through different kinds of touchpoints. But, Bob is a little stumped. How is he supposed to figure out what expansion opportunities are best for him? How should he evaluate the options in front of him?
Bob isn’t a real person, but his archetype is. He may even sound like you!
Merchants need to make decisions about how to grow their business. Sometimes they are risky decisions. While you can’t avoid the risk of failure completely, you can reduce it by taking an intentional, strategic approach to decision making.
In this post, we’ll look at how the Bobs of the world should make one of their most critical decisions: how they plan to expand their business to seize new channel opportunities.
What We’re Reading: Throwback Retail
We spend a lot of time focusing on the future of retail, the future omnichannel, the future of eCommerce, etc. But, there’s a lot of value in looking backwards, too!
There’s wisdom in the past. There’s experience. There are stories from which you can learn. This week we’re reading about the past, and how it can help you in the future.