Sorted by Topic: Market Expansion
The 5 Rules of Multichannel eCommerce
Today’s online retailer does his or her self a disservice by executing a single channel strategy. The competition is too great. The consumer expectations are too high. The variation in buyer preference is too wide.
If you want to be successful in 2015 eCommerce and beyond, you need to understand how to define and execute a multichannel eCommerce strategy.
5 Questions to Ask Yourself About Your Multichannel eCommerce Strategy
Defining a multichannel eCommerce strategy should challenge your business. It should challenge you. It requires you to ask some tough questions, and it requires that you answer them.
When defining your multichannel eCommerce strategy, consider these questions.
eCommerce & Google Tag Manager: The “why” and the “how”
Webstore integration to other technologies is usually a challenge, because every store is a little different. (Trust me…we know!) There’s also a complex ecosystem of technologies you may want to integrate into.
Google Tag Manager is a free application that helps to simplify the kind of webstore integrations that require JavaScript tagging. Ultimately this can save you a lot of time and money, and it can help you mitigate risk.
This post will dive into what Google Tag Manager is and how it can help you build a better webstore.
What We’re Reading: Become an eBay Pro
This week, we came across a lot of great content about selling on eBay. It can be a challenging ecosystem of buyers and sellers, but if you do it right, your eBay business can be incredibly lucrative. Some merchants start on eBay and never need to expand. Others sell elsewhere and add eBay as another sales channel opportunity.
In either case, you need a little help. We think these articles will do it for you.
IRCE 2015: What we’re looking forward to.
IRCE 2015 is just around the corner, June 2-5 in Chicago to be exact. We’re gearing up for the event and we’re excited!
The Internet Retailer Conference & Exhibit is one of the biggest retail events in the country, featuring more than 200 speakers and an exhibition with over 600 companies. This is a big time event if you’re a retailer, e-tailer, distributor, or basically anyone who has a reason to read this blog.
We’re sending a team to the event, which includes yours truly, and here’s what we’re most excited for. (Maybe it’ll help you figure out how to navigate all of IRCE’s awesome content.)
