Sorted by Topic: Supply Chain Management
How to Use Endless Aisle to Improve Customer Experiences
What’s more frustrating as a customer than when you see the words “out of stock”? When your customers can’t buy the items they want, they’ll buy from your competitor who does. It’s a missed opportunity for a sale. It’s a bad customer experience.
Having readily available inventory that can be shipped to customers is a major competitive advantage in retail. Customers that can rely on you to have the items they need will buy from you again and again. They won’t need to turn to your competitor. They’ll trust you to have it. That makes them a loyal customer.
How do you ensure your inventory is always available to customers? The “endless aisle” makes it possible. In this post, we’ll discuss what it is, why it’s important to customer experiences, and the requirements you need for it. (more…)
The Outdoor Industry: Why you need to invest in a multichannel strategy.
Not meeting your customers’ demands can mean the end of your company’s growth. Your competition sells through multiple channels. They offer fast delivery and different options for returns. If you aren’t doing the same, you are losing business to your competition.
This is true in virtually every market, but we’ll dive into some specifics in the outdoor industry to make it more tangible. If you’re not an outdoor retailer, think about how your industry faces similar challenges. They likely apply to you, too.
Omnichannel is a buzzword. Multichannel is a strategy.
Have you heard that omnichannel is the future of retail? Do you read case studies and blog posts about being everywhere for your customers, all the time? Maybe you’ve even seen that omnichannel is the next evolution of multichannel.
I’m here to tell you that you’ve been misled!
5 Things You May Not Know About Reverse Logistics
Reverse logistics can be a messy business. Most people think of item returns when they hear the term “reverse logistics”, but returns are far from the only aspect. There’s a quandary of information out there about reverse logistics, but I’ve consolidated some good information into five things you may not already know.
How to Ruin Your Business Doing Drop Ship
Drop shipping products can really improve your eCommerce business. You can expand product lines more quickly. You can reduce your investment in inventory. You can streamline how you get customers’ orders into customers’ hands. But, realizing the benefits of drop ship is not as simple as checking the “drop ship” box in your eCommerce system (despite what the system may suggest).
Drop ship done well can transform your business, but done wrong, it can have a significant negative impact.