This week we’re reading about new ways consumers are shopping and where retailers may be falling short. Check out the articles below.
Shoppers moving to mobile: Where retailers fall short with m-commerce experience
While there’s nothing new about mobile shopping, there seems to be an increase in consumers who now prefer it. However, some retailers still aren’t up to par with consumer expectations. See where you may be falling short with mobile shoppers.
Is Voice-Controlled Shopping the Next Frontier?
On Amazon Prime Day, Echo users were able to start shopping before anyone else. Is this non-traditional channel one of the new way shopper prefer to shop? You’ll have to read this article to find out.
Frustrating Shopping Experiences = Lost Sales
Frustrating Experiences Drive Nearly 50% of Shoppers Away from Brands
This article is a good reminder of what can happen if you don’t meet consumers expectations. If you’re thinking about taking advantage of some of these new trends, make sure you provide a good experience.
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