This week we’re reading about the threat of e-skimming of credit card information on online checkout pages, why free shipping isn’t free to retailers, and why personalization doesn’t work for all retailers. Read the articles below!
Online shoppers beware: Those ATM skimming devices are now on some retail websites
Learn how thieves are inserting a skimming code on retailers’ check out pages to steal credit card information. How are you protecting your customers?
Free next-day shipping hits Amazon in its bottom line
Amazon’s earning miss is being tied to the company’s switch from free two-day shipping for Prime members to next-day delivery.
Why Personalization doesn’t work for most people
86% of marketers use personalization in some way. However, most customers never see a personalized offer from a brand. Learn why.
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