This week we’re reading about the threat of e-skimming of credit card information on online checkout pages, why free shipping isn’t free to retailers, and why personalization doesn’t work for all retailers. Read the articles below!
E-Skimming
Online shoppers beware: Those ATM skimming devices are now on some retail websites
Learn how thieves are inserting a skimming code on retailers’ check out pages to steal credit card information. How are you protecting your customers?
Free Shipping
Free next-day shipping hits Amazon in its bottom line
Amazon’s earning miss is being tied to the company’s switch from free two-day shipping for Prime members to next-day delivery.
Personalization
Why Personalization doesn’t work for most people
86% of marketers use personalization in some way. However, most customers never see a personalized offer from a brand. Learn why.
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