This week we’re reading about everything eCommerce. Read articles about challenges in eCommerce marketplaces, differences in eCommerce site visitors, and ways to make your brand more relevant. If you’re in retail, eCommerce should be something you’re always thinking about how to improve.
This article by TotalRetail covers two different conditions that impact a retailer’s ability to succeed on an eCommerce marketplace like Amazon or eBay. If you’re selling on marketplaces, this could be an important read for you.
eCommerce Site Visitors: Who Spends More
All retailers struggle with the debate of who to spend resources on – retaining existing customers or bringing in new ones. This article helps you determine which visitors are better customers for your eCommerce business.
Make Your Brand More Relevant
At Shop.org’s annual summit, retailers answered how you can make your brand more relevant. The article isn’t directed at eCommerce sellers specifically, but the ideas are helpful to any type of retailer.