Creating an exceptional customer experience can be difficult. And, the shear volume of advice, tips, and how-to’s on the Internet make it even more confusing. It can be difficult to dissect who is an expert, and who is just peddling ideas to look like an expert. Sometimes it’s just best to listen to recognized industry leaders.
So, this week we’ve got three examples of recognized industry experts giving customer experience advice (and a little more).
Walt Disney created a brand that is recognized by virtually everyone in the world. And, anyone who has been to a Disney theme park knows how unbelievable the experience is. This article shares Disney’s philosophy for creating a customer experience. Even if you don’t run a theme park, this is immensely useful.
This NRF interview with recently departed Home Depot CEO, Frank Blake, gets into a lot. Blake talks about customer experience, dealing with business challenges, and even gives you a peak into his personality and life outside work. It’s well worth the read for any merchant, big or small.
If you’re a regular viewer of ABC’s Shark Tank–the show where entrepreneurs pitch their businesses to big-name investors–you know who Daymond John is. He’s a famously successful entrepreneur who earned his stripes starting the fashion brand Fubu. Now he’s giving advice about how important customer service is. It would be wise to listen.
For those of you in the U.S., happy Independence Day weekend! We hope you have beautiful summer weather and plenty of time to enjoy your friends and family.