By now, all companies readily understand the importance of eCommerce. Operating an online store is an essential strategy for many businesses.
The ever-increasing use of smartphones, tablets, and other mobile devices, has caused companies to include mobile commerce strategies in their online channel plans.
New Figures Available for mCommerce
The world of mobile commerce continues to grow. According to a recent study by the Pew Research Center, ten billion mobile Internet-capable devices will be in use in 2016. And by 2015, mCommerce is expected to hit $119 billion in revenue.
What is driving purchases from mobile buyers?
The answer is quite simple accessibility. With smartphones and a growing variety of tablets at a variety of price points, it is beyond easy for someone to own and use a mobile device. Mobile Internet speeds are fast and mobile-specific websites make browsing more efficient than ever. With new innovations geared towards making the mobile experience even better, the potential revenue for mCommerce is only going to grow.
Developing a Mobile Commerce Strategy for Your Business
Businesses would be wise to develop a mobile commerce strategy, especially as the demographic of mobile device users continues to expand. The world of mCommerce presents a variety of unique challenges, though, and they must be taken into account in order to be successful.
For instance, you must decide what your overall strategy will be, though what kind of business you have will certainly help shape it. Will you design a mobile app? How will you cater your mobile marketing campaign to your customers? What kind of role will mCommerce play in your overall sales strategy?
Despite these challenges, there is, of course, a world of potential for your business when it comes to mobile marketing. Your brand will be able to reach an entirely new segment of customers, and you are given the ability to make yourself even more accessible to your current customers.
Its Not Mobile Commerce vs. eCommerce. Its Mobile Commerce and eCommerce
Dont think of these as two competing avenues for your business. Though it is now vital that you incorporate a mCommerce strategy into your business, it is imperative that it also works in conjunction with your eCommerce solution and that plays into your overall multi-channel strategy. For companies that only operate a web store, including mobile strategies (with the right eCommerce solution) can be simple, but if you’re selling through a variety of eCommerce sites, offline and online channels – you find yourself trying to keep up with an increased volume of orders. If you’re already inundated with manual processes to manage orders, integration will be key. Mobile devices and new ways to market to mobile users will only increase, and more users will continue to take advantage of the high speeds and immediate accessibility that these products offer.
There is no doubt that people will be searching for your brand on a mobile device. When they do so, dont you want to make sure you have a strong mCommerce solution there to greet them?