How to Choose the Best B2B eCommerce Platform for Your Business
(This post was originally published on April 4th, 2019. It has been updated for accuracy and completeness.)
According to Forrester, US B2B eCommerce is expected to reach $1.8 trillion and account for 17% of all B2B sales in the US by 2023. B2B eCommerce is on pace to be twice the size of B2C eCommerce.
However, many B2B sellers are still in their infancy for building out strategic online channels. So far most have been slow to adopt eCommerce best practices. If there’s one thing to learn from B2C selling, it’s how crucial it is to choose the right platform to power your online business.
This article aims to show B2B merchants the role eCommerce technology plays in building a user-friendly online experience and how to evaluate which B2B eCommerce platform is best for your business. (more…)
What We’re Reading: Humanity in Retail and Reality of eCommerce
This week we’re reading a variety of topics that include how retailers can help customers right now, the human touch in digital transformation, and the reality of selling online. Read the articles below!
(more…)Considering a Shopify Facebook Store? Read this first.
(This post was originally published on October 10, 2017. We’ve updated it for accuracy and completeness.)
Over half (57%) of consumers say social media like Facebook influences their shopping decisions. Shopify is taking note and they’re make it easier to set up shop on Facebook and integrate it with their software.
A few years ago, Shopify released an app called Shopify Facebook Store that allows merchants to set up a fully integrated store on Facebook. Expanding your selling to social media sites can be an excellent tactic to increase traffic to your online store, improve engagement with your Facebook fans, and increase sales.
But, selling on Facebook may not be a tactic that everyone should use.
Let’s dive into how the Shopify Facebook app could help your business, and why you should (and shouldn’t) consider using it.
(more…)eCommerce: How to Ship Your Products
As brick-and-mortar stores close due to the COVID-19 pandemic, consumers are turning to online shopping and thus putting pressure on merchant’s fulfillment processes. During this time, you could be opening a digital storefront and shipping for the first time. You could be dealing with closed warehouses and shipping suspensions by Fulfillment by Amazon (FBA) causing you to diversify your supply chain. Some merchants might be experiencing an influx of online orders and trying to handle it the best way they can.
No matter what your situation is, we hope to cover your top options when it comes to successfully shipping online orders.
(more…)What We’re Reading: Shipping, eCommerce Sales, & Marketing
This week we’re reading a variety of topics that include how to find the right shipping provider, current U.S. eCommerce sales, and how to marketing during the COVID-19 pandemic. Read the articles below!
(more…)
