How to Make Showrooming Work for You During this Back to School Season
With Back to School in full swing, showrooming is an issue that many retailers worry about. Even if youre not familiar with the term, youve certainly felt the pain.
What is Showrooming?
Showrooming is when a shopper browses a physical store looking for a product often taking up the time of a more than helpful salesperson and then ultimately makes the purchase online to get a cheaper price or to avoid paying sales tax. While this practice is more than annoying, the more you know, the better you can deal with it.
Retailers: Reach More Buyers, Sell More Stuff Right?
Although some retailers think that opening a web store or selling on eBay will automatically increase their revenue, its not really that simple. Many companies who sell through multiple sales channels actually spend more money managing the systems and data associated with new channels than they earn in new sales. (more…)
How to Reduce Shopping Cart Abandonment
I spend a lot of time talking to companies that sell on the web big and small. One of the recurring themes of those conversations is, I wish I could get more shoppers who put items in their cart to actually buy! eCommerce is a multi-step process. First, you jump through hoops to get people to your website, and then you use creative merchandising techniques to get them to put items into their cart. After all that, you really want them to make a purchase. You deserve that, right? But then they leave they abandon their cart midway through the checkout process. Knowing why this happens and how to avoid it is a skill every online seller should have.
AspDotNetStorefront Add-Ons to Handle Data More Efficiently
Last year we did a blog post listing six popular AspDotNetStorefront extensions that helped with the look, feel and functionality of your online store. Since that time, weve seen a common theme in the conversations weve had with our customers managing data is hard! So in this post, well provide an overview of AspDotNetStorefront add-ons that can help you gain efficiencies in the way you handle the vast amount of data associated with an online store.
Demystifying Channels and Multi-Channel Sales Strategies and How to Leverage Them to Make More Money
Channel defined
As you read industry articles, blog posts, studies, etc. you see the same terms used over and over: channel, multichannel, and more recently, omnichannel. But what do these terms mean? Depending on the user, these definitions could be very different. Lets look at the word channel or sales channel in particular. The term can be defined in many different ways: