Amazon Magento Integration: Why it is a Must-Have and How to Recognize a Good Solution
It doesn’t matter which came first the chicken (your web store) or the egg (your Amazon Seller account) but you need them to work together. Managing them separately is enough to sap all of your time and to drain your profits.
Why You Need an Amazon / Magento Connector
When you sell through multiple channels, the amount of work it takes to execute each aspect of the sales process seems to multiply more than expected. You may think that uploading items to two online sales channels wouldnt be much work or that maintaining inventory counts between the two systems would be easy until you do it.
I like to break down the tasks involved with managing multiple channels into three parts: (more…)
nChannel Successfully Completes eBay’s Compatible Application Check
New Status Enables More Efficient Management of eBay Marketplace for Customers
COLUMBUS, OH 7/24/13 nChannel, creator of the cloud-based multi-channel management platform, announced today that it passed eBays Compatible Application Check process enabling tighter integration between the marketplace and nChannels platform. nChannel is also a member of the eBay Developers Program, which gives third party applications access to program resources to create innovative solutions that make it faster and easier for users to buy and sell items on the eBay marketplace.
Utilizing eBays open and easy-to-use development platform, nChannel has created an eBay Connector that connects the marketplace to a variety of eCommerce, point-of-sale (POS), ERP and accounting systems through nChannels multi-channel management platform. The Compatible Application Check validates nChannels compatibility with eBay and ensures a more seamless and efficient method of sharing data between the two platforms. It also increases the number of allowed transactions per day from 5,000 to 1.5 million. (more…)
How to Make Showrooming Work for You During this Back to School Season
photo via atelier.net
With Back to School in full swing, showrooming is an issue that many retailers worry about. Even if youre not familiar with the term, youve certainly felt the pain.
What is Showrooming?
Showrooming is when a shopper browses a physical store looking for a product often taking up the time of a more than helpful salesperson and then ultimately makes the purchase online to get a cheaper price or to avoid paying sales tax. While this practice is more than annoying, the more you know, the better you can deal with it.
Retailers: Reach More Buyers, Sell More Stuff Right?
Although some retailers think that opening a web store or selling on eBay will automatically increase their revenue, its not really that simple. Many companies who sell through multiple sales channels actually spend more money managing the systems and data associated with new channels than they earn in new sales. (more…)
How to Reduce Shopping Cart Abandonment
I spend a lot of time talking to companies that sell on the web big and small. One of the recurring themes of those conversations is, I wish I could get more shoppers who put items in their cart to actually buy! eCommerce is a multi-step process. First, you jump through hoops to get people to your website, and then you use creative merchandising techniques to get them to put items into their cart. After all that, you really want them to make a purchase. You deserve that, right? But then they leave they abandon their cart midway through the checkout process. Knowing why this happens and how to avoid it is a skill every online seller should have.
