How to Succeed on Cyber Monday 2013
After Cyber Monday 2012, CNN posted an interesting article about the future of the Cyber Monday event. I found their insight interesting and decided to spend the next few months casually investigating our customers to gain their perspective on Cyber Monday. Some of my findings were similar to what the author stated in the article, but I also uncovered a few other interesting observations.
3 Tips to Create a Great Shopping Experience and Build Customer Loyalty in a Multi-Channel Environment
Last week I wrote a post about why you should sell on Amazon. I touched on the importance of driving efficiency into your Amazon sales process to offset tumbling margins that result from Amazon seller fees and price pressure from competitors. I suggested that by replacing manual processing with automation and integration you could cut costs enough to lower prices, making your products more attractive to buyers.
While price can differentiate you from other sellers, another powerful way to set your company apart is by creating a better buying experience. Stellar service is not quickly forgotten and a great tool to build brand loyalty. If you can hook in a customer by making their purchasing process a pleasing one, they are much more likely to seek you out again for future purchases.
Webinar: Connect Amazon, eBay, Shopify & Magento to Microsoft RMS (POS)
Microsoft RMS Multi-Channel Webinar
“Online Without Limits”
September 18th, 2013
11:00am -11:30 am EST
Please join John Deery, principal at J.D. Associates and Mike Miller, VP of Retail Industry Development at nChannel – the company who has developed software to link your Microsoft Dynamics Retail Management System (RMS) at your brick-and-mortar, website and your other web stores like eBay, Amazon, Magento & Shopify – for our September 18th webinar.
Webinar: Magento Enterprise – Soup up Your Site for Cyber Monday Sales!
- Save money using Magento responsive templates while making a site mobile friendly
- Increase customer conversion and retention through customer segmentation, targeted promotions, merchandising, reward points, private sales, gift registries, gift cards, store credits
- Gain visibility across your sales channels including your Magento Enterprise website, ERP, point of sales, and even Marketplaces like Amazon and eBay to manage the order management process at every step from order capture to customer satisfaction
Magento Enterprise Webinar – Soup up Your Site for Cyber Monday Sales!
Collins Harper, a preeminent Magento Partner, and nChannel, leader in multi-channel management, want to help you be successful this Cyber Monday. Using real-world examples, we’ll show you how to:
- Save money using Magento responsive templates while making a site mobile friendly
- Increase customer conversion and retention through customer segmentation, targeted promotions, merchandising, reward points, private sales, gift registries, gift cards, store credits (more…)