5 Ways eCommerce and POS Integration can Help your Business
There are some companies that just do things right. Midwest Photo Exchange (MPEX) is one of them. They struggled to manage two independent sales systems (POS and eCommerce), thus decided to make the investment to integrate them. Much to their delight, they immediately began to see improvements across many areas of their business. Take a look at how this integration strategy led to some highly beneficial outcomes.
How Small Businesses Can Take Advantage of Ship-from-Store (Even Without a Store)
In the last couple of weeks, we’ve talked a lot about Amazon, both because we are launching a connector for sellers to integrate Amazon into their back-end systems, and also because they are simply a fascinating company and a great case study in retail success. The company is carving out a new path for how to succeed in retail by having a razor sharp customer focus. In short, it sounds something like this: have the product the buyer is looking for, sell it at a great price, and ship it as fast as possible. Add to that the online ordering conveniences that Amazon has perfected and what more could a buyer want?
How to Succeed on Cyber Monday 2013
After Cyber Monday 2012, CNN posted an interesting article about the future of the Cyber Monday event. I found their insight interesting and decided to spend the next few months casually investigating our customers to gain their perspective on Cyber Monday. Some of my findings were similar to what the author stated in the article, but I also uncovered a few other interesting observations.
3 Tips to Create a Great Shopping Experience and Build Customer Loyalty in a Multi-Channel Environment
Last week I wrote a post about why you should sell on Amazon. I touched on the importance of driving efficiency into your Amazon sales process to offset tumbling margins that result from Amazon seller fees and price pressure from competitors. I suggested that by replacing manual processing with automation and integration you could cut costs enough to lower prices, making your products more attractive to buyers.
While price can differentiate you from other sellers, another powerful way to set your company apart is by creating a better buying experience. Stellar service is not quickly forgotten and a great tool to build brand loyalty. If you can hook in a customer by making their purchasing process a pleasing one, they are much more likely to seek you out again for future purchases.
Webinar: Connect Amazon, eBay, Shopify & Magento to Microsoft RMS (POS)
Microsoft RMS Multi-Channel Webinar
“Online Without Limits”
September 18th, 2013
11:00am -11:30 am EST
Please join John Deery, principal at J.D. Associates and Mike Miller, VP of Retail Industry Development at nChannel – the company who has developed software to link your Microsoft Dynamics Retail Management System (RMS) at your brick-and-mortar, website and your other web stores like eBay, Amazon, Magento & Shopify – for our September 18th webinar.
