Sales Receipts as a Marketing Tool
6 ways a printed receipt can increase your profitability:
– Guest post by POSSupply.com
If you are looking for an affordable way to increase sales and encourage repeat business, look no further than your receipt paper roll. In the past, a point of sale (POS) receipt was simply used as a proof of purchase. Many POS terminals, POS printers, credit card terminals and cash registers now offer the capability to print custom messages on every receipt. This low cost tool makes it possible for you to market to your customers, every time they purchase from you.
There are two areas of the receipt that you can print a custom message: the header and the footer. Just printing the bare minimum is a missed opportunity to do some inexpensive and highly effective marketing.
Logos
A receipt is the perfect place for you to further promote your company. At a minimum, your website (if you have one) and logo should be included on every receipt. From there, the next (more…)
Are Digital Receipts the Wave of the Future?
If you have visited an Apple® store in the last few years, you’ve noticed that they offer the option to receive a digital (paperless) receipt instead of a traditional paper receipt at the time of purchase. Other large retailers including WalMart, Nordstrom, Whole Foods, Gap, Sears and KMart are implementing paperless receipts as well. But are receipt paper rolls in jeopardy of becoming a thing of the past? Let’s review what digital options retailers and consumers currently have to choose from:
Retailer Software
Companies like My Receipts, AllEtronic and Seamless Receipts now offer a platform that allows any retailer to offer eReceipts. With this new software, retailers now have the ability to track customer purchases (more…)
Extending your Sales Channel to eBay – 4 Key Areas Youll Need To Address
My good friend Miles of InDemand in Australia is the Managing Director of the largest eBay merchandiser down under. While all of here in the states are enamoured with Amazon, our friends in GMT +10 dont give Amazon a second look. eBay is the dominant marketplace in Australia and as Miles will tell you, the rate at which companies are adding eBay to their multi-channel strategy is accelerating.
Extending your sales channel to eBay is not a simple project. Consider a company that sells products through a traditional store and a web site. In the store, the Point of Sale system has no need for helping a company categorize products for web shoppers. ERP systems dont care about categories and product classifications for web channels either which makes for an interesting exercise (and often neglected step…more about that later) when a (more…)
Driving Sales Through Tiny Houses and an Amazon Affiliate Channel Strategy
For companies that sell very niche products I wanted to pass on an opportunity that one of our partners turned us onto, simply for feedback and comments. As an Amazon Affiliate, bloggers, web stores and other content site owners can offer selected Amazon products on their web site and will earn up to 15% on any purchases made.
The Amazon Affiliate Program provides an XML file that automatically updates inventory availability and as well as customer feedback, item images, info, etc. to pull through your web site. When a customer clicks on the item in your site, the shopper is taken to the Amazon product page to complete the process. The affiliate doesnt have to merchandise or buy inventory which is perfect for a blogger – but could also make a lot of sense for companies that sell very narrow or niche type products – like Action Figures, Charm Bracelets, or even (more…)
How to Participate at Decisions Spring 2012 – Microsoft Dynamics
(Part 3 of 3)
I mentioned in Part I of this series that I had great results from the first virtual tradeshow I participated in as an exhibitor. That event was hosted by Microsoft, and they never ran it again. I think the feedback from exhibitors was poor, which at the time, was surprising to me. Now that Ive attended and exhibited at a few, I can see why many companies dont get out what they put into them…and why some attendees feel that their visit didnt pay off.
Here are 5 ways to ensure a virtual event will be complete waste of your time
In other words, dont do these things – youre killling a viable, extremely effective way for customers and solution providers to connect cheaply and easily.
1. Dont take the time to set up your booth so its usable by attendees (more…)