This week we’re reading a variety of different topics. Check out articles about how to prepare for multi-state sales tax, how to make CX your competitive differentiator, and the difference between customer loyalty and engagement. (more…)
(This is a guest post from our friends over at Sezzle, a payment platform that offers customers interest-free installment plans at online stores.)
Abandoned carts are missed sales for merchants. Your customer selects your products, prepares to check-out, and then, at the final step, gets cold feet and walks away. What causes cart abandonment? It could be that the consumer gets sticker-shock when they see the total order price added up in the cart, or balks at the shipping fees, or simply changes their mind. As a merchant, understanding why cart abandonment occurs and what you can do to reduce it is the key to increasing your conversions.
If you’re struggling to get consumers to pull the trigger on a purchase, know that you’re not alone. According to recent data from SalesCycle, global cart abandonment in Q3 2017 was up 1.5% from Q2, rising to 78.4%. That means that over two thirds of items placed in carts are never actually purchased. Talk about missed opportunities!
Here are some important steps you can take to convert these opportunities into more sales: (more…)
This week we’re reading articles about a handful of different topics. Check out topics like how to know you need an ERP, a new ruling on sales tax, and reminders about online payment fraud. Read the articles below. (more…)
We don’t need to tell you that selling online is highly competitive. Digital marketers and designers work hard every day to find ways to increase conversions. They’re looking for ways to perfect their product pages, checkout process, upselling techniques, navigation and more.
It’s all about creating a personal journey for a shopper that takes them from searching for a product to submitting an order. While there are many ways to increase traffic and eCommerce conversions, we’re going to focus on one area that tends to get overlooked – driving sales through a content focused approach. Whether you’re new to the concept or not, see how merchants successfully use this approach to drive purchases. (more…)
This week we’re reading articles about a variety of topics. Read articles about how frictionless payments aren’t going as well as planned, retail performance during the month of May, and how brands can use voice of the customer.