This week we’re reading a variety of topics. See articles about whether pay to join loyalty programs are effective, preparing for SEO when redesigning a website, and how the real shopping season has begun. (more…)
(This is a guest post from our friend Jake Rheude over at Red Stag Fulfillment.)
With Black Friday over, you’re probably sighing a happy sigh of relief and enjoying the nice push of new business your way. That’s thanks to 65% of Americans spending an average of $420 over the Thanksgiving holiday weekend. Black Friday alone felt a 16.9% growth compared to the year before to reach $5.03 billion in online sales alone.
It sounds like great news, but there are plenty of lessons in there for us all to find once the madness of the holidays takes a pause.
The biggest and most prominent takeaway is that in-store stoppers on Black Friday were down 4% compared to the year before. Fewer people were making it through the brick-and-mortar doors, while more were opting for digital doors.
The same data from the Wall Street Journal and RetailNext found that middle-class consumers were sticking to their phones and PCs, while the luxury and bargain-hunting ends of the spectrum were willing to brave the store.
Now that we’ve got a little bit of insight into the current state of affairs, it’s time to tackle the bigger picture. Here’s how you get them to come back in January, February, and all the other months to follow before next year’s big spending season. (more…)
(This post was originally published on April 16th, 2015. We’ve updated it for accuracy and completeness.)
Do you know your sales trends by product type, region, or time period? Do you know how much inventory you have of each product?
Most retailers wish they knew more about their sales and customers’ buying habits. They want to know the right levers to push and pull to increase sales and customer satisfaction. However, there are many obstacles in their way that keep them knowing this insightful information.
It could be that your data is split between disconnected systems or that you’re dealing with legacy systems that can’t keep up. It’s complicated to converge your sales from different online and offline sales channels for analysis. With the right tools though, this doesn’t have to be a problem for you.
This post will discuss what capabilities you need to effectively perform sales trend analysis and what the benefits are to your business when using them.
This week we’re reading about a different side of holiday shopping – packaging prep and dealing with returns. Learn key advice on why product packaging is so important, handling holiday online returns, and how to turn returns into loyal customers. (more…)
Consumers are putting some serious pressure on retailers when it comes to delivering products. Retailers must be able to provide different delivery options to multiple destinations. They also must deliver accurately and on-time. And, shipping must be affordable (read: free).
That’s a tall order for retailers. If you’re a growing business, it’s hard to understand and realize the benefits of optimizing your supply chain management. In this article, we’ll cover the basics of supply chain management and why you need to make it a priority for your business. (more…)