Your eCommerce sellers are in a constant fight to attract (and keep) new customers. The ability to find and target the right audience is key to a merchant’s success. Marketing then needs a sophisticated strategy to do just that.
However, customers today have more information at their fingertips than ever before. How does an eCommerce seller break through the noise to potential customers?
The answer for you might be content marketing. Don’t know too much about it? No problem. We’ll cover how eCommerce content marketing strategy can be used as a competitive advantage and an infographic guide on how to get started. (more…)
This week we’re reading about how the retail industry is changing. Check out articles about how customer loyalty is changing competition, evolving retail transactions, and how to boost your mobile strategy. (more…)
The implementation of dimensional (DIM) weight pricing by the parcel services shook up shipping forever. The new algorithm no longer charged businesses to ship based on how much their packages weighed, but instead by how much space they took up in their trucks.
Overall, this generally increased the prices for shipping—eating into margins for eCommerce sales. Not only was the new pricing model expensive, but it was more complicated. There’s math involved, and if you really want to ship as cheaply and efficiently as possible, you probably need to spend some time playing around with box sizes and what products can fit where to get the best deal.
However, just when you thought you’d cracked the code to DIM pricing, the parcel services are shaking it up again. They realize that they’re in a lucrative industry. As your eCommerce business booms, so does their business. They’re changing the algorithm, and ultimately, it’s going to cost you more.
Luckily, we have all the information you need to tackle this head on and hopefully turn it around in your favor. (more…)
This week we’re reading a variety of different topics. Check out articles about Easter holiday spend, brick and mortar’s advantage over Amazon, and how to improve your retention marketing metrics. (more…)
Within the last few years, distributed order management (DOM) has surpassed from a top trend to a necessity. Retailers must leverage DOM capabilities to provide a seamless customer experience across sales channels. In doing so, retailers can meet customer expectations.
However, distributed order management is a dynamic change from traditional order management. It can be difficult for merchants to make the necessary changes in their processes. See what DOM is and why it’s key to your retail success. (more…)