The prevalence of eCommerce continues to grow and shows no signs of slowing down. While brick and mortar still makes up the majority of sales, eCommerce sales are growing faster.
The National Retail Federation expects US online retail to grow 8% to 12% in 2017. This suggests eCommerce sales will fall between $427 billion and $443 billion. For comparison, brick and mortar is expected to grow at just 2.8%.
With promising numbers like these, many retailers are considering an eCommerce business. It doesn’t matter if you’re expanding your current brick and mortar business or just starting off. You should consider the advantages of eCommerce first. (more…)
This week we’re reading a few different articles that depict the future of retail. Learn what lies ahead for brick and mortar, personalization, and the use of technology. (more…)
(This post was originally published on August 6, 2012. We’ve updated it for accuracy and completeness.)
To be a successful multichannel retailer, your strategy should be well thought out and planned for. It’s important that you thoroughly review your system’s capabilities. You will have to manage item, inventory, sales and customer information between your eCommerce, point of sale, accounting/ERP, and other systems that may be used in your multichannel environment.
And even though a multichannel strategy has many facets to it, simple business practices can help better ensure your strategy will be successful. (more…)
This week we’re reading a little bit of everything. We looked at articles about improving your eCommerce strategy and why omnichannel is dead. Check out the different articles below. (more…)
Never say no to customers. Treat customers like your boss. Always make customers the focus of your decisions.
These are all familiar tips for improving your customer satisfaction. While this advice is helpful, is it enough?