What We’re Reading: Birchbox, Second Sales and Toys ‘R’ Us
This week we’re reading variety of topics that include Birchbox’s re-style of Walgreen’s beauty aisle, why retailers should care more about ‘second sales’ and whether Toys ‘R’ Us should come back from bankruptcy. Read the articles below.
Why Merchants Create eCommerce Mobile Apps [5 Reasons]
(This is a guest post from our friends over at X-Cart, a popular eCommerce platform.)
It is 2018. And mobile apps continue to reign supreme, accounting for a staggering 92% of the total mobile time. Considering that U.S. consumers time-spent on mobile crosses 5 hours a day, apps eat up to 4 hours and 36 minutes every single day.
No wonder. People carry their mobile phones everywhere… even to the bathroom.
But there’s more. According to Statista research, consumers downloaded a whopping 205.4 billion mobile apps to their mobile devices this year. And this figure is growing. In just four years the number of app downloads is expected to level up to 258.2 billion.
Can you believe that? It looks like eCommerce apps have become a new kind of addiction for the modern society, that is probably as harmful as alcohol and drugs.
Good news is that you can use this ‘addiction’ to your advantage. And if you already created an online store and your mobile website looks perfect on any device, it’s the right time to move forward and build a mobile app.
Still not sure whether you need it or not? I’ve put together a few reasons why you need a mobile application for your eCommerce business in 2019. (more…)
What We’re Reading: Consumer Movement, Emotional Connections & Checkout
This week we’re reading a variety of topics that include the consumer movement taking place in the retail industry, shoppers spending more when they share an emotional connection, and the hurdles to autonomous checkout. Read the articles below! (more…)
Why Branded Packaging Matters for eCommerce (and Why Your Business Should Adopt It)
(This is a guest post from our friends over at Noissue, a company that allows merchants to design their own branded tissue paper.)
The importance of packaging often gets lost in the world of eCommerce retail. It’s a myth that a good product ‘sells itself’. As markets become more competitive, small points of difference can have a huge impact. Does your current packaging excite your customers, and help to ‘sell’ your brand? If not, it might be worth thinking about a refresh. (more…)
What We’re Reading: Prime Effect, Search Battleground & Online Content
This week we’re reading a variety of articles about Prime’s effect on shipping expectations, how search became the battleground for back-to-school sellers, and how to use online content to provide more product information for customers. Check out the articles below!
