89% of businesses soon expect to compete mainly on customer experience, as reported by Gartner. Customer experience is becoming a key brand differentiator, over price and product. However, as retailers add more selling channels, their customer experience becomes more difficult to manage for every customer touchpoint.
Many merchants realize the need for a seamless customer experience across channels. However, many admit that they currently aren’t doing it well. They don’t have the technologocail capabilities necessary to make it happen.
With fear of customer churn due to bad experiences looming, retailers are looking to unified commerce. In this article, we’ll explain what unified commerce is and its advantages to merchants. (more…)
Thanksgiving, Black Friday, and Cyber Monday are already over. Retailers have been gearing up for these important shopping days for the past few months. So, how did retailers end up? This week we’re looking at the sales results.
Online shopping is accelerating.
Consumers are now reporting that they’re making more of their purchases on the web than in stores. Shoppers made 51% of their purchases on the web compared with 48% in 2015 and 47% in 2014, according to the survey by UPS analytics firm comScore Inc.
To match this shift in shopping habits, merchants are investing in their eCommerce strategy. See what eCommerce trends we expect to see more of to prepare yourself for growth in online shopping. (more…)
Online retail sales are steadily growing. While brick & mortar sales still make up the majority of total retail sales, eCommerce is carving out its place in retail.
eCommerce plays an integral role for today’s shoppers. Whether to research, compare offers, or to buy items, more shoppers are turning to online retail. Online shopping offers benefits like easier return policies, faster delivery, and free shipping.
This week we’ve got 2017 on our minds. We’re reading articles about what trends and technology retailers should expect to see more of in 2017. Stay informed now, so that you’re ready once the new year hits! (more…)