What We’re Reading: Customer Data, Returns & Retail Strategy
This week we’re reading a variety of topics that include when shoppers will share data, why gift returns are out of control, and why retailers need to slow down. Read the articles below!
(more…)What We’re Reading: Holiday Patterns and Increasing CLV
This week we’re reading a variety of articles that include how many holiday shoppers hit stores after Thanksgiving, how to increase your customer lifetime value (CLV), and when customers shop online vs. in-store. Read the articles below!
(more…)5 Challenges of Endless Aisle for Retailers
(This post was last published on May 4th, 2016. It’s been updated for accuracy and completeness.)
Retailers are missing out on nearly $1 trillion in in-store sales because they don’t have on hand what their customers want to buy. When customers can’t find what they want on your shelves, they’re quick to shop online or with one of your competitors.
There’s a lot of reasons why your shelves might be empty like miscalculating labor costs, customer satisfaction, and poor communication between vendors and retailers. To combat this problem, retailers of all sizes are turning to technology to ensure their shelves stay stocked, or appear to have an endless aisle of products consumers are looking for.
Implementing this retail strategy isn’t easy though. This article discusses some of the common challenges of deploying an endless aisle program.
(more…)What We’re Reading: Channel Conflict, Fulfillment & Holiday Sales
This week we’re reading a variety of articles that include how to manage channel conflict, how to resolve Amazon fulfillment problems, and expected holiday sales growth. Read the articles below!
(more…)Are You Ready to Meet CCPA Data Privacy Requirements?
Data privacy laws are coming to the US with little surprise and businesses should prepare for more measures in the future. Last year, businesses within and outside the EU saw the General Data Protection Regulation (GDPR) go into effect. The US has seen repeated abuse of data privacy with Facebook and Mark Zuckerberg. There are even commercials now by Apple that focus on promoting how they uphold your privacy on their devices.
As technology makes it easier to collect consumer data, our personal information has become invaluable to businesses and third parties to profit from. However, some companies have elected to ‘act first, and think second’ when it comes to collecting and exploiting consumer data. Some of the recent data breaches and systemic abuses have made consumers more than squeamish about how, when, and why their personal data is collected, stored, and shared by others. Taking notice, governments are acting in the US to protect their consumers, starting with the California Consumer Privacy Act (CCPA).
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