(This post was originally published on April 21st, 2015. We’ve updated it for accuracy and completeness.)
We spend a lot of time talking about things that build our business; things like marketing and SEO and data analysis. But, most people who expand their business to the web forget about some of the fundamental ethical issues at hand.
Josiah Stamp, an early 20th century economist, said, “It is easy to dodge our responsibilities, but we cannot dodge the consequences of dodging our responsibilities.” That was a century ago, but in a modern world, which is more transparent than ever, business ethics remain extremely important.
If you run an eCommerce business, you need to understand the ethical implications of your business. Ethics are good for the soul. But, they’re also good for the bottom line.
This post dives into the ethical issues in eCommerce that you should be thinking about.
This week we’re reading all about the importance of customer experience. In these articles, see why 2018 is all about customer experience, how shoppers have better tech tools than store associates, and how two brands navigate modern eCommerce customer service issues.
BigCommerce and Magento are two leading eCommerce platforms available for sellers. It doesn’t matter if you’re just starting out or considering switching from your current platform, it’s tough to decide which one is best for you.
In this article, we’ll compare BigCommerce and Magento to help you choose the right platform for your business. (more…)
(This post was originally published on September 3rd, 2015. We’ve updated it for accuracy and completeness.)
Shopify sellers shouldn’t feel limited to selling on one webstore. Merchants can grow by selling on multiple storefronts used to diversify their brand.
However, managing multiple Shopify stores comes with its own set of challenges. To some merchants, the idea of managing two unique stores sounds too overwhelming and difficult.
We don’t want you to feel that way! Don’t let this fear keep you from expanding your business.
In this post, we’ll explain why you should sell on multiple stores, the challenges of doing so, and then best practices to overcome those challenges. (more…)
With only a few weeks left until Thanksgiving, it’s hard to get away from all the articles about holiday selling. This week we compiled information about some of the last- minute advice that retailers can still take advantage of before the holidays hit. (more…)