This week we’re reading a variety of topics that include different ways to build an online site, the importance of localized omnichannel, and how to personalize physical retail. Read the articles below!(more…)
Learn the pros and cons of connecting Magento via its APIs, flat file import and export, and direct to its database.
As B2B eCommerce continues to gain traction among B2B sellers, they are now faced with the challenge to deliver the same streamlined customer experiences at different customer touchpoints. Modern buyers are looking for simplified and convenient access to product catalogs online but they also may require personal assistance or a direct phone call with a sales rep. They search for items on their mobile phones, then send RFQs on an eCommerce portal, and negotiate prices in person on a call. They expect matching buying experience on every sales channel and this is why having a strong B2B omnichannel strategy is such a vital foundation for each company’s customer-focused eCommerce.
Delivering omnichannel customer experiences in B2B eCommerce is also important for converting offline buyers into fluent eCommerce users. B2B eCommerce market is growing fast – Forrester estimates that US B2B eCommerce has surpassed $1.1 trillion and will grow up to $1.8 trillion by 2023. The name of the game for B2B companies today is bringing more customers online and that means facilitating their eCommerce buying journey every step of the way.
So, what are the key elements of an omnichannel strategy in B2B and how to implement them? We’ll start with an overview of organizational and cultural changes, after which we’ll shortlist major technological enablers. (more…)
This week we’re reading a variety of topics that include how to combat fake reviews online, managing surges in website traffic, and the rise of chatbots in customer experience. Read the articles below!
(This post was originally published on August 17th, 2016. It has been updated for accuracy and completeness.)
According to Forrester, US B2B eCommerce is expected to reach $1.8 trillion and account for 17% of all B2B sales in the US by 2023. B2B eCommerce is on pace to be twice the size of B2C eCommerce.
However, many B2B sellers are still in their infancy for building out strategic online channels. So far most have been slow to adopt eCommerce best practices. If there’s one thing to learn from B2C selling, it’s how crucial it is to choose the right platform to power your online business.
This article aims to show B2B merchants the role eCommerce technology plays in building a user-friendly online experience and how to evaluate which B2B eCommerce platform is best for your business. (more…)