(This is a guest post from our friends over at Spently, which allows merchants to leverage Shopify notification emails as a stand-alone sales channel using marketing components, and follow up sequences.)
What are transactional emails? And, how can they help you grow your Shopify store?
Unlike newsletters, transactional emails are a set of post-purchase interactions carried out as a result of an action triggered by the user. These are notifications that include shipping confirmation, order confirmation, welcome emails, etc.
A common example is the order confirmation you receive after purchasing an item. Will the item you ordered arrive today? When can you expect your purchase to arrive?
Often, merely used a status update, without any marketing components. Primarily used to let customers know that their transactions were processed properly but that’s a mistake.
Paired with the fact that it’s considerably harder to sell to a new customer as opposed to an existing customer, which further incentivizes the need to foster your store’s relationship with its customers.
Now the question is, how can you use transactional emails to drive repeat purchases and foster customer engagement?
In this article, we’ll discuss the different types of transactional emails and how they can help you grow your business. (more…)
This week we’re reading a handful of different topics. Check out articles about winning over Millennial shoppers, how to fuel Father’s Day sales, and who’s partnering up to make one-click payments the future of online shopping. (more…)
(This post was originally published on December 9th, 2014. We’ve updated it for accuracy and completeness.)
Integrating your webstore like Shopify and Point-of-Sale System (POS) such as Lightspeed is critical for providing a stellar customer experience and streamlining your retail operations. You invest a lot of time and money into your business. You don’t want to prohibit your growth by skipping integration or doing it efficiently.
In this article, learn why you need to integrate Shopify and LightSpeed and how to pick the best integration approach for your business.
This week we’re reading about a variety of topics. Check out articles about why delivery is important to customer experience, the aftermath of April retail sales, and other marketing strategies beyond SEO. Read more about the articles below. (more…)