This week we’re reading a variety of articles about Prime’s effect on shipping expectations, how search became the battleground for back-to-school sellers, and how to use online content to provide more product information for customers. Check out the articles below!
Two-Day Shipping Disrupting Retail
The Prime Effect: How Amazon’s Two-Day Shipping Is Disrupting Retail
Amazon Prime has become the gold standard for all online retailers. See how their shipping program is changing customer expectations for fast delivery.
Search and Back-To-School
Search Becomes Latest Back-To-School Battleground
Marketing for Back-To-School shoppers has become more competitive. Beyond traditional marketing channels, see how search is becoming a more important platform.
Embracing Online Content
3 Tips for Getting Customers to Read Supplemental Information
See how you can leverage online content to share more product information with your customers beyond labels or paper instructions.
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