This week we’re reading a variety of articles about Prime’s effect on shipping expectations, how search became the battleground for back-to-school sellers, and how to use online content to provide more product information for customers. Check out the articles below!
Two-Day Shipping Disrupting Retail
Amazon Prime has become the gold standard for all online retailers. See how their shipping program is changing customer expectations for fast delivery.
Search and Back-To-School
Marketing for Back-To-School shoppers has become more competitive. Beyond traditional marketing channels, see how search is becoming a more important platform.
Embracing Online Content
See how you can leverage online content to share more product information with your customers beyond labels or paper instructions.