Although our software and services are enterprise class and support customers with billions of dollars in transactions, we have a soft spot for our smallest customers. We don’t like to call them “small businesses” though. Because they’ve invested in eCommerce, we believe they are focused and intentional about their future and are aggressively pursuing it. For that reason, we prefer to call them “growing businesses” as we feel that captures the essence of their aspirations.
Frankly, that’s why we’re here, to help them get there. In honor of Small Business Saturday coming up on November 29th, I’ve highlighted a few articles that can help those “small” businesses “grow!”
Small Business Saturday – Founded by American Express to help promote small businesses during the holiday season, Small Business Saturday has turned in to quite a passionate movement. This site lays out all the details, including how to join.
Smaller Online Retailers Seem Immune to the Holiday Frenzy – This article provides sound advice for online sellers trying to compete against the big guys – stick to the basics. Trying to compete on price can quickly put a smaller retailer out of business. Instead, the author suggests that customer experience is the way to attract and win customers. Website design, ease of use, shipping and personalization are the keys to success this holiday season.
Thriving in the Golden Age of Retail – It’s not all about size! This video talks about how retail will be dominated by “companies that have the creativity to constantly reimagine their businesses” and have the “courage to act on their vision.” I love this perspective! It’s so similar to how we service our customers at nChannel. We know that the consumer is driving retail, so our goal is to help companies that have this creativity and courage to execute on their vision and provide the customer experience it takes to win.