Sorted by Tag: Bigcommerce
Bigcommerce & Google Analytics Integration Approaches
Integrating Bigcommerce and Google Analytics is a critical part of setting up your Bigcommerce webstore. It gives you the ability to analyze how site visitors behave, where buyers are coming from, and what you can improve on your site.
Google Analytics is the de facto web analytics platform, and it’s free. There is little reason not to use it. But, unlike other eCommerce platforms, Bigcommerce does not natively integrate with Google Analytics. This blog post will talk about why Google Analytics integration is important and how to set it up.
eCommerce & Google Tag Manager: The “why” and the “how”
Webstore integration to other technologies is usually a challenge, because every store is a little different. (Trust me…we know!) There’s also a complex ecosystem of technologies you may want to integrate into.
Google Tag Manager is a free application that helps to simplify the kind of webstore integrations that require JavaScript tagging. Ultimately this can save you a lot of time and money, and it can help you mitigate risk.
This post will dive into what Google Tag Manager is and how it can help you build a better webstore.
Top Bigcommerce Shipping Apps
As a Bigcommerce merchant, your top priority is your customer. You put a lot effort into creating an unforgettable customer experience both on your site and marketplaces. Your customer experience expands over the entire buying cycle – starting with visitors finding your site and ending when your products are in customers’ hands.
A very difficult part of this process is shipping. When your shipping goes wrong, it can result in lost sales. You’re probably all too familiar with dealing with lost packages, shipping items later than promised, and managing returns. It’s what keeps you up a night.
Lucky for you, Bigcommerce’s App Store is full of apps that provide you with a shipping solution. This blog post will highlight the top Bigcommerce shipping apps that will improve your shipping process and, ultimately, your customer experience.
How to Build a Customer Loyalty Program That Actually Works
We’ve written about how throwing a loyalty card at a customer doesn’t necessarily make them more loyal. Now, our friends at Sweet Tooth Rewards are chiming in on the RIGHT way to run a loyalty program. Here’s what they have to say…
Many eCommerce merchants will look at their analytics data and say, “If I could just get my existing customers to buy one more time this year, my profitability would increase drastically.”
They are right! According to the Harvard Business Review, a 5% increase in customer retention can lead to a 95% increase in profitability.
But how do you increase customer retention?
Best Bigcommerce Apps for Building Customer Loyalty
Chess Masters play the first 15 to 20 moves of their game by remembering moves that they or another Chess Master has played before. To beat a Chess Master, you not only have to remember every move that’s ever been played–you have to keep playing. It’s only after you’ve exhausted every move in the book can you even compete.
In many ways, retail is like chess. So what if you want to compete with a retail master? (more…)
