Chess Masters play the first 15 to 20 moves of their game by remembering moves that they or another Chess Master has played before. To beat a Chess Master, you not only have to remember every move that’s ever been played–you have to keep playing. It’s only after you’ve exhausted every move in the book can you even compete.
In many ways, retail is like chess. So what if you want to compete with a retail master?
A retailer has many moves he can play, but arguably the most important ones are the ones that build customer loyalty. These are the moves that will win the game.
When all else is equal, the customer will choose the company he is more loyal to. In fact, customer loyalty is so important, according to a study by Baines and Company, just a 5% increase in customer retention can increase a company’s profitability by 75%.
If you want to be a retail master you need to master customer loyalty. These are the Bigcommerce apps that will help you do that.
Top Bigcommerce Apps for Customer Loyalty
Building customer loyalty can’t be boiled down into one thing. It isn’t simply building an email list or a social following. Customer loyalty is a continuous effort to serve your customers to the best of your ability and make sure they keep coming back. These are the apps to help you accomplish that.
The Best App For Continuous Surveys
The best way to increase your customer loyalty, is by simply listening to your customers. Qualaroo allows you to get real-time feedback from your customers on your website. This allows you to continuously survey your customers in order to build the best possible customer experience.
Starts at $63 / mo
The Best App For Social Expansion
Justuno provides a combination of on-site promotional offers and social incentives. This helps you to capitalize on the customers you already have by either getting them to become a promoter on a social network, or by converting more sales from them.
Free or Paid
The Best App For Customer Interaction
While Qualaroo is a great application for getting survey responses from your customers, LiveChat goes one step further and allows you to actually chat with your customers. Whether you use it for support, sales, or even collecting feedback on your website, LiveChat allows you to start the conversation.
Starts at $36 / mo
The Best App For Conversion Optimization
Optimizely is ultimately used to A-B test your site to optimize it for conversions. However you don’t only have to consider a sale a conversion. With Optimizely you can start optimizing for email sign-ups, engagement, or almost anything on the page. You decide what you want to improve – then improve it.
Free or Paid
The Best App For Customer Incentives
Sweet Tooth provides a unique way to offer customer incentives. Using their Sweet Tooth’s point system, customers can earn points to receive promotional rewards and discounts. They can redeem and track these rewards right on your site. This help getting your customers to return time after time.
Free or Paid
What to do next
While most of us like to think of ourselves as retail experts already, many of us are just starting out. If you haven’t already read it, please take the time to check out our blog post on the five best Bigcommerce apps for your webstore.
For a more in-depth look at customer loyalty, check out our white paper on increasing customer loyalty by creating exceptional customer experiences.
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