Sorted by Tag: Customer Experience Management
(This is a guest post from our friends over at Impresee, a visual API company that offers services for eCommerce, such as visual search and creative search.)
For some time now eCommerce has been around and growing, and it isn’t showing any signs of slowing either. In 2014 online stores worldwide sold around 1,300 billion US dollars and they’re expected to sell 4,800 billion US dollars in 2021!
With figures like those it’s clear that nowadays the problem eCommerce faces has nothing to do with getting people to buy online but with how much online competition has grown! Not just smaller businesses competing against each other, but industry giants squeezing out smaller online stores too.
As the owner of a small online store, there’s no way you can compete with the giants, and you shouldn’t try! But how do you manage not to compete? Well, the answer is simply customer engagement. (more…)
Do you know why your customers choose to abandon their online shopping carts?
All online retailers must deal with cart abandonment. There are many reasons why a browsing customer decides not to buy once they’re in the checkout process. Merchants should always be looking for ways to increase purchases and lower cart abandonment rates among their shoppers.
One way to increase online purchases is to offer more fulfillment options at check out. In this article, see why customers demand multiple fulfillment options and how you can provide them. (more…)
(This is a guest post from our friends over at Sezzle, a payment platform that offers customers interest-free installment plans at online stores.)
Abandoned carts are missed sales for merchants. Your customer selects your products, prepares to check-out, and then, at the final step, gets cold feet and walks away. What causes cart abandonment? It could be that the consumer gets sticker-shock when they see the total order price added up in the cart, or balks at the shipping fees, or simply changes their mind. As a merchant, understanding why cart abandonment occurs and what you can do to reduce it is the key to increasing your conversions.
If you’re struggling to get consumers to pull the trigger on a purchase, know that you’re not alone. According to recent data from SalesCycle, global cart abandonment in Q3 2017 was up 1.5% from Q2, rising to 78.4%. That means that over two thirds of items placed in carts are never actually purchased. Talk about missed opportunities!
Here are some important steps you can take to convert these opportunities into more sales: (more…)
B2C marketers aren’t the only ones who can use content marketing to nurture and generate customers. B2B marketers can also use content marketing to inspire, delight, and encourage leads to turn into repeat buyers.
However, content marketing is often a new idea for B2B sellers. So, learn more about what content marketing is, why it works, and how it can increase your lead generation efforts. (more…)
(This is a guest post from our friends over at JetRails, a Magento hosting provider offering customer configurations on dedicated servers in the AWS Cloud.)
Your Magento storefront is a high-value target for hackers and requires stringent security measures to minimize its vulnerabilities. As a dedicated Magento hosting provider, JetRails is often called in as emergency responders to combat malicious attacks. We have first-hand experience with the catastrophic impact a security breach can have on your business.
Following security best practices and protocols is the best defense in safeguarding your Magento storefront. Use this checklist as a guide for safety measures from the most common threats including malicious code injection, malware, brute force attacks and the dreaded DDoS. (more…)