Why CSV File-based Integration Can Be Better than API-based Integration

Merchants often need to move large amounts of data (such as product catalogs, orders or customer data) from one system to another for processing or organization. The issue is that how one system structures and accepts data might not be the same as the destination system. How do you transfer and share data between systems then (other than entering it by hand)?

many rely on integration that uses CSV (comma-separated values) files to export and import text files of their data between systems. CSVs are a universal file type that many systems support and merchants feel comfortable managing. While file integration is often an integration option, it also has its limitations. As you evaluate this data integration approach, this article considers why file-based integration via CSV files can be better than API-based integration.  (more…)

Tips for B2B Merchants Launching their First B2C eCommerce Site

B2B companies today are rethinking their online strategies. eCommerce is no longer an afterthought, but rather a can’t miss opportunity to expand your business model and acquire new customers.

Even beyond providing a better experience online for current B2B customers, B2B merchants are taking the leap to sell direct to consumers. It’s a way to differentiate from your competition and tap into new markets.

It can be a little overwhelming though to move from B2B selling to B2C online selling. So, we’ll take an in-depth look at nChannel customer Amax Incorporated, a B2B seller, and how they successfully launched four B2C websites for the first time.  (more…)

How to Find Manufacturers or Suppliers for Your Products

(This is a guest post from our friends over at Private Label Sk.In, a  private label manufacturer for high quality skin care solutions.) 

Building a strong business depends on making a steady profit while also meeting your customers’ expectations for a good product and a positive buying experience. Selecting the right manufacturer or supplier is one of the most important steps you can take toward meeting these goals – and making a less than ideal choice can drag down your profits. These tips below can guide you through the process of finding the best source of products for your business.

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What We’re Reading: Cause Marketing, Fulfillment & Growth

This week we’re reading a variety of articles about the effectiveness of cause marketing, how to assess eCommerce fulfillment centers, and retailers going back to basics for growth. Read the articles below! (more…)

What to Look for in a Microsoft Dynamics GP and Magento Integration Solution

(This article was originally published on June 20th, 2013. It has been updated for accuracy and completeness.)

With the growth of online shopping, many retailers are setting aggressive goals for their online sales. To hit those numbers though, there are many steps that retailers must take to attract and keep more customers. Many will focus on the frontend design and content of their Magento website so it’s easy to find, shop, and checkout.

But what about your backend processes? Are you operating as efficiently as you can? How much data are you moving between Magento and your ERP system such as Microsoft Dynamics Great Plains (GP)? Your business processes can have just as much positive (or negative) impact on your customer experience as the design of your website.

Growth requires scaling and your old processes that once seemed efficient might need to be revamped to hit those lofty sales goals. In this article, we’ll look at signs you need to integrate your Magento webstore for operational efficiency and how to pick the best integration solution for your business. (more…)