This week we’re reading a variety of articles about the effectiveness of cause marketing, how to assess eCommerce fulfillment centers, and retailers going back to basics for growth. Read the articles below!
Cause Marketing
Cause Marketing Can Drive Shopper Loyalty – But Only When It’s Sincere
It seems more and more retailers are supporting a cause, but how many of them are sincere about it? See how and when this model works for retailers.
eCommerce Fulfillment Center Candidates
A Checklist for Assessing eCommerce Fulfillment Center Candidates
Use this standard checklist as a starting point to evaluate fulfillment centers for your eCommerce business.
Back to Basics
Retailers Going Back to Basics for Growth
See how retailers are mixing traditional marketing methods and new technology for a winning combination for all customers.
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