Why and How to Integrate Shopify and Lightspeed

(This post was originally published on December 9th, 2014. We’ve updated it for accuracy and completeness.)

Integrating your webstore like Shopify and Point-of-Sale System (POS) such as Lightspeed is critical for providing a stellar customer experience and streamlining your retail operations. You invest a lot of time and money into your business. You don’t want to prohibit your growth by skipping integration or doing it efficiently.

In this article, learn why you need to integrate Shopify and LightSpeed and how to pick the best integration approach for your business.

(more…)

Are You Ready to Meet GDPR Requirements?

We’re just a day away from the General Data Protection Regulation (GDPR) deadline of May 25^th. Even with the deadline quickly approaching, many retailers still aren’t ready for the change.

45% of retailers say they are lagging behind or only partially compliant, according to Capgemini.

While GDPR is European Union (EU) legislation, it affects any retailer selling to European customers. If you’re still unsure what it is and how it affects you, then keep reading. By the end, you should understand why you want to meet GDPR requirements. (more…)

Machine Learning Marketing: How to Improve Your Customer Experience

There’s been plenty of headlines about AI and machine learning being the future of retail marketing. The concept itself can seem overwhelming and out of reach for retailers.

However, more marketing organizations are gearing up to add machine learning capabilities sooner than you may think.

In this article, learn more about what machine learning marketing is and how it can improve your customer experience. (more…)

Shopify Adds New Multi-Location Inventory Capabilities: What it Means for Your Business

Over the last 10 years we’ve had countless conversations with merchants, especially multi-store retailers, who are surprised to learn that their eCommerce platform is incapable of displaying inventory by store.  Facing large competitors that do have this capability, this oversight is extremely disappointing. Without it, merchants are unable to route web orders to the closest store for fulfillment or allow customers to pick up in store. It also hinders them from shipping product from 3PL locations or even suppliers that are closer to the buyer.

In all cases, these merchants have had few choices other than to spend a small fortune customizing their shopper experience or implementing a third-party order management system (that’s often overkill for their relatively simple requirements, and that may still not make their store data visible to eCommerce shoppers).

Realizing this challenge for retailers, Shopify recently announced that they’re adding new capabilities to track inventory updates and fulfillments across multiple locations.

This is big news! We’re pretty excited about it over here at nChannel and what it means for merchants, whether you’re already using Shopify or not. (more…)

Increase Lead Generation with a B2B Content Marketing Strategy

B2C marketers aren’t the only ones who can use content marketing to nurture and generate customers. B2B marketers can also use content marketing to inspire, delight, and encourage leads to turn into repeat buyers.

However, content marketing is often a new idea for B2B sellers. So, learn more about what content marketing is, why it works, and how it can increase your lead generation efforts. (more…)