Amazon Magento Integration: – Why it is a Must-Have and How to Recognize a Good Solution

It doesn’t matter which came first – the chicken (your web store) or the egg (your Amazon Seller account) – but you need them to work together. Managing them separately is enough to sap all of your time and to drain your profits.

Why You Need an Amazon / Magento Connector

When you sell through multiple channels, the amount of work it takes to execute each aspect of the sales process seems to multiply more than expected.  You may think that uploading items to two online sales channels wouldn’t be much work or that maintaining inventory counts between the two systems would be easy – until you do it.

I like to break down the tasks involved with managing multiple channels into three parts: (more…)

How to Make Showrooming Work for You During this Back to School Season

photo via atelier.net

With Back to School in full swing, showrooming is an issue that many retailers worry about. Even if you’re not familiar with the term, you’ve certainly felt the pain.

What is Showrooming?

Showrooming is when a shopper browses a physical store looking for a product – often taking up the time of a more than helpful salesperson – and then ultimately makes the purchase online to get a cheaper price or to avoid paying sales tax.  While this practice is more than annoying, the more you know, the better you can deal with it.

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How to Reduce Shopping Cart Abandonment

I spend a lot of time talking to companies that sell on the web – big and small. One of the recurring themes of those conversations is, “I wish I could get more shoppers who put items in their cart to actually buy!”  eCommerce is a multi-step process. First, you jump through hoops to get people to your website, and then you use creative merchandising techniques to get them to put items into their cart. After all that, you really want them to make a purchase. You deserve that, right? But then they leave – they abandon their cart midway through the checkout process. Knowing why this happens and how to avoid it is a skill every online seller should have.

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AspDotNetStorefront Add-Ons to Handle Data More Efficiently

Last year we did a blog post listing six popular AspDotNetStorefront extensions that helped with the look, feel and functionality of your online store.  Since that time, we’ve seen a common theme in the conversations we’ve had with our customers – managing data is hard!  So in this post, we’ll provide an overview of AspDotNetStorefront add-ons that can help you gain efficiencies in the way you handle the vast amount of data associated with an online store.

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5 Tips to Select the Right Magento Implementation Partner

If you’ve chosen Magento for your web store, congratulations!  You’ve joined a community of more than 150,000 merchants worldwide that are using the Magento platform.  Now that you’ve made your selection, the next step is finding an implementation partner that is right for your business.  Here are a few tips to get you started.

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