Sorted by Tag: eCommerce
Should B2B Merchants Sell on Amazon or Their Own Web Store?
While manufacturers and distributors have been selling online for over 20 years, many merchants are still trying out eCommerce for the first time. Selling online today is more challenging than ever. Buyers want more than a simple online portal for repeat purchases. Instead, they’re demanding sophisticated online shopping experiences not far from what they’re used to for personal purchases. B2B merchants should look to build out an eCommerce presence that acquires new customers, serves existing, and overall creates a healthy revenue stream.
eCommerce is a strategic investment that takes considerable time and resources, not to mention it’s usually a cultural shift for a B2B organization too. One of the first decisions you might make is whether to sell on a marketplace like Amazon or make the investment in your own branded web store.
This guide walks you through the differences of these go-to-market eCommerce strategies and why the answer is probably that you should be selling on both.
(more…)For eCommerce: Preparing for Chrome Update for SameSite Cookies
In case you missed it, Google Chrome will change the way they handle SameSite cookies for security purposes, which could impact your eCommerce site and other apps reliant on cookie tracking. Even if most of your users don’t use Chrome, Microsoft and Mozilla have indicated that they plan to implement similar policies on their own timelines.
If you sell online and any of your applications use cookie tracking (which they most likely do), you could be impacted by this update. It’s important you familiarize with this Google Chrome policy and check its impact on your site.
(more…)Shopify vs Etsy: Should You Sell on a Marketplace or Webstore?
(This post was last updated on December 5th, 2017. We’ve updated it for accuracy and completeness.)
Should you sell on Shopify or Etsy? When comparing these two, it’s less about which platform to use and more about which method of selling makes the most sense for you.
Shopify is a webstore platform. Etsy is an online marketplace. It’s kind of like comparing apples to oranges. While they’re both online sales channels, these platforms represent two fundamentally different ways to sell or reach potential customers.
So, which method is better for your business? There may not be a right or wrong answer. You must decide which platform aligns best with your resources and business goals. In some cases, you might even want to sell on both platforms!
Nonetheless, we’ll compare Shopify vs Etsy in this article to help you make the best decision for your business.
(more…)What eCommerce Trends to Expect in 2020
The eCommerce industry is ever-evolving to meet consumer preferences. 2020 should be no different. Here’s 10 trends to keep watch on this year as you look to grow your online business.
(more…)Why Manufacturers and Distributors Should Sell Online
Most B2B companies are tackling eCommerce head-on. Realizing the opportunity that online selling represents, manufacturers and distributors are investing in new technology to transform their online presences into personalized buying experiences.
Forrester predicts the B2B eCommerce industry to hit $1.2 trillion in the U.S. by 2021. Despite this, some B2B sellers are reluctant to sell online. It’s understandable that digitally transforming your business is overwhelming, but sellers can’t ignore it any longer. An online presence isn’t a nice-to-have, but rather a requirement for manufacturers and distributors to sell to the next generation of B2B buyers.
See the top reasons why B2B sellers should stop dragging their feet and start selling online.
(more…)