Sorted by Tag: eCommerce
Top Direct-to-Consumer (DTC) Brands
Direct-to-consumer brands are disrupting the retail landscape both online and in-store. These digital native merchants have strong brand identities that resonate well with their audiences. Their hyper-focused on the customer experience, changing the way retailers should think about customer interactions. Most importantly, they’re taking control of their consumer data allowing continuous innovation and improvement.
Direct-to-consumer is a winning formula in retail right now and more brands are popping up than ever before. Look at why this retail model works and some of the top DTC brands out there now.
(more…)The Top Advantages of eCommerce: Why You Should Sell Online
(This post was last published on April 5th, 2017. We’ve updated it for accuracy and completeness.)
Over the past decade, consumers constantly change the way they want to shop and merchants are trying to keep up. Shoppers fluidly search, compare, and buy from online sites, marketplaces, mobile apps, physical stores, and social sites. As innovative technology aids their journey, consumers are looking for remarkable experiences across these digital and physical touchpoints with brands.
Whether you’re looking to expand your brick and mortar business or just starting off, eCommerce selling has many advantages for a long-term strategy to win over customers. Look no further than direct-to-consumer brands who are disrupting the retail landscape by creating digital-first approaches to create loyal customers. Last year, 81% of consumers plans to shop direct-to-consumer brands within the next five years. Where have these brands built their enterprises? Online.
As you consider selling online, look at the top advantages of eCommerce selling. (more…)
How to Integrate Your Sage ERP with an eCommerce Platform
Many sellers don’t realize that operating with disconnected systems can hold your online growth back. You invest in an ERP like Sage and in eCommerce platform like Shopify, BigCommerce, or Magento, but are you getting the most out of your systems?
Ask yourself these questions:
- Are you operating as efficiently as you can?
- How much time do you waste manually moving data between your systems?
- Do you focus more on fixing your data mistakes or creating better customer experiences?
If you don’t’ have satisfactory answers to all those questions, then you’re ready to integrate your Sage ERP system and eCommerce platform. Learn why you need to integrate Sage and how to pick the best integration solution for your business.
(more…)How to Run Smooth Online Flash Sales
Online flash sales are a popular strategy to drive revenue. Successful sales can increase a merchant’s sales from 50/day to over 10,000 in a single 24-hour period. This is great for your revenue, but can undoubtedly put major stress on your operations during and after the sale.
When not handled properly, flash sales can quickly turn into disasters for merchants. Your website can crash or stall. Orders can take forever to process. Inventory can oversell. Once disaster hits, it’s hard to see why you wanted to run a flash sale in the first place. When poorly executed, sales can lead to upset customers, lost sales, and erode your brand image.
While the risks of failed online flash sales are real, they can be avoided!
See how theBalm Cosmetics upgraded their technology stack and worked out important backend processes so they can run smooth flash sales multiple times a year.
(more…)BigCommerce vs Magento: Picking the Right eCommerce Platform for Your Business
(This post was originally published on November 16, 2017. We’ve updated it for accuracy and completeness.)
BigCommerce and Magento are two leading eCommerce platforms. Whether you’re just starting out or looking to switch platforms, it’s tough to decide between them.
This article compares BigCommerce and Magento to help you choose the right platform for your business. (more…)