Sorted by Tag: Product Information Management
We don’t need to tell you that selling online is highly competitive. Digital marketers and designers work hard every day to find ways to increase conversions. They’re looking for ways to perfect their product pages, checkout process, upselling techniques, navigation and more.
It’s all about creating a personal journey for a shopper that takes them from searching for a product to submitting an order. While there are many ways to increase traffic and eCommerce conversions, we’re going to focus on one area that tends to get overlooked – driving sales through a content focused approach. Whether you’re new to the concept or not, see how merchants successfully use this approach to drive purchases. (more…)
Your multichannel business is growing! Orders are flying in. You’re thinking of expanding to new sales channel like Amazon or an eCommerce website. You’re hiring more staff just to keep up.
With growth though comes growing pains.
Higher order volumes result in more order processing. Each channel adds more inventory to track and orders to invoice. Product descriptions need shared across all channels to remain consistent.
You start to feel the weight of having your systems disconnected. Your processes aren’t streamlined and automated. Your staff is spending most of their days manually entering data from one system to another. You stop focusing on growth and more on how to fix order errors made by your team.
Is it time for you to integrate your multichannel business? (more…)
Your business is growing. You realize you need a robust backend system like an ERP to manage your processes.
There’s many different types of ERP systems available. How do you evaluate different ERP systems for the one that’s best for your multichannel retail business?
This article will help you choose an ERP that supports specific multichannel retail requirements that meets your customers’ demands. (more…)
The B2B industry is always evolving. Emerging trends force B2B companies to shift their strategies. Multichannel and eCommerce initiatives are driving change in how B2B companies manage their product catalog.
For example, 69% of B2B companies say they expect to stop printing a catalog within five years. Online catalogs are replacing print.
Product catalog management is an integral part of your B2B business and this guide will help you improve it to meet today’s demands. (more…)
Managing your eCommerce catalog is difficult. You could have thousands of SKUs to publish across many different sales channels.
It’s easy for your product data to become messy and inconsistent. It’s tedious and time-consuming to continuously update and manage your data.
It’s why many merchants end up settling for subpar product information.
In this article, we’ll explain some common challenges that merchants face when managing their eCommerce product catalog. We’ll then show you what you can do to improve it. (more…)