Sorted by Tag: Product Information Management
Sell On Sears Marketplace To Grow Your eCommerce Business
eCommerce marketplaces, like eBay and Amazon, are often the first places a merchant looks for growth opportunities. And, yes, unless you are in some very specific niche industry, it’s likely that eBay and Amazon are your best eCommerce marketplaces to place to start with.
But, they are far from the only ones out there. Among the bevy of smaller (but still quite large) eCommerce marketplaces lies Sears–yes, that Sears.
In this post I’ll make a case for why you should sell on Sears Marketplace to expand your eCommerce business.
What makes a good product listing page?
My wife and I just moved into a new house, and I finally have a “man cave”. That means I need (yes, need) to buy a television to be the centerpiece, and I’ll be shopping online.
I figured I would use this opportunity to talk you through the anatomy of a good eCommerce product page. There are some good ones out there, and some really bad ones, and I’d like you to know the difference. Plus, I get to shop for a TV while I work!
We’ll look at four examples that represent four different levels of product listing maturity. I’ll also help you understand what you need to do to improve your product listing pages.
What is product content management?
At first glance, “product content management” seems like another meaningless buzzword.
There are a lot of vendors touting their product content management systems. There are very few of them actually talking about the practice of product content management.
If vendors only use the term in an attempt to differentiate from the product information management marketplace, but still basically sell PIM, then what does “product content management” even mean?
Well, fear not!
Product content management is actually a merchandising discipline that is worth understanding. It incorporates aspects of retail merchandising, digital marketing, and content strategy into one discipline. And, I’m going to actually give a real explanation for what it means, through the rest of this post.
eCommerce Personalization: Where Product Data & Merchandising Strategy Collide
eCommerce personalization empowers you to give every one of your customers a “just for them” experience with your webstore. Personalization can be hugely beneficial for the merchant, if it’s done well.
For example, one survey showed that personalized ads (one way to do it) had a 10x higher clickthrough than those that were not personalized. Imagine the improvements you could make throughout your eCommerce store!
But, it’s harder than it sounds to execute. Personalization requires a systematic approach, and in this blog post, we’ll dive into what you need to be doing.
Magento SEO Tips: A Basic Field Guide for Product Pages
In this guest post, Magento expert Robert Rand from Rand Marketing shares some Magento SEO best practices for product pages.
Search Engine Optimization (SEO) is the culmination of many on-site and off-site factors that search engines take into account when rankings your website for targeted keyword phrases.
When using Magento as your platform, you’re presented with many fields to fill out that can have a positive impact on SEO rankings. Some of these provide direct SEO benefits, by helping you to properly identify the focus of your content. Other fields play a more indirect role, helping shoppers understand why they should take a search engine’s advice and click an organic listing to visit your website.
This post contains explanations of some of the major SEO relevant fields in Magento. Additional fields can be added and manipulated, and there are also basic Magento settings that can be adjusted.
There are also factors, like URL structure, that can play an important role in SEO. It can be helpful to pull in an SEO expert, but for those looking to make strides on their own, we recommend properly filling out the following fields for your products via the Magento Admin.
