We spend a lot of time focusing on the future of retail, the future omnichannel, the future of eCommerce, etc. But, there’s a lot of value in looking backwards, too!
There’s wisdom in the past. There’s experience. There are stories from which you can learn. This week we’re reading about the past, and how it can help you in the future.
Nicole Leinbach-Reyhle explains, in this Forbes piece, the benefits of incorporating old-fashioned practices into your business. With all the new technology, business models, and competition, these strategies stand the test of time.
Omnichannel is certainly not an old timey concept, but this article features an old timey brand that is adopting an omnichannel strategy. It’s about a 140 year-old apothecary company that is finding its place in today’s hypercompetitive market. Their success is impressive and inspirational.
Early Onset Nostalgia
This article takes an interesting look into the nostalgia trend that is running rampant among millenial shoppers. There are distinct socioeconomic and psychological reasons this happening, and it’s wise to understand the demographic that is about to make up most of your customer base (if it doesn’t already). It’s also a really interesting read.