This week we’re reading about how retailers (and eTailers) are missing the mark. It’s no surprise that many retailers come up short relative to expectations. Often that means coming up short in dollars too. These articles have some advice for overcoming some common failures. Happy reading!
Omnichannel Shopping Experiences
This shouldn’t be a surprise. Retailers are further away from effectively delivering omnichannel experiences than they thought they were. Many still even struggle with basics, like price consistency across channels. This article is a reminder of what’s really important when you’re trying to deliver on the “omnichannel” promise.
Struggling to Grow Online
Yes, eTail is growing. We even see that ourselves, simply based on the pool of people interested in our products. Yet, many retailers are still seeing sluggish growth. This article dives into some of the reasons why. It includes a lot of great statistics too!
Three Things to Do
Retail Minded’s Nicole knows her stuff. Her advice is directed at small businesses–her primary audience. But, really her advice could be applied universally. Another great read.