For online retailers, having a viable eCommerce strategy in place is essential for success. Even if a company is only operating through one web store, there are multiple channels in place that must be considered, whether its a brick-and-mortar location or a drop ship supplier.
With so many different avenues, an eCommerce solution already has plenty of benefits. It will tie all of your eCommerce channels together, syncing inventory and customer data to ensure accuracy across your entire business.
But now, many retailers are choosing to expand their presence online, and not just with another web store. Many businesses are selling products on eBay as a means of reaching a new audience or to part ways with extra inventory. Whatever the reason, more retailers are utilizing eBay as a major component of their eCommerce strategy, thus the need for eBay eCommerce integration.
eCommerce Integration with eBay
With eBays rise as a viable outlet for retailers, its integration with other eCommerce systems has become essential.
What exactly are the benefits of an eBay connector, though? Perhaps the most important aspect of all is that it carries the same benefits that would come with any eCommerce solution, such as:
- eBay orders are easily managed, as if the sale was taking place in any regular web store that was tied to your eCommerce platform.
- Customer, item, sales and supplier data will all be copied from your eBay store to the rest of your eCommerce channels.
- Limited data entry is needed to publish items from the eBay system to other web stores like Amazon and Magento. Easily add or edit web descriptions and SEO tags, assign channel-specific web categories, manage images and pricing, and more.
Of course, there are many other reasons for investing in an eBay eCommerce integrator, but the key is that it provides streamlined operations for your company, reducing errors that come from manual updates (which, in turn, will keep customers and your staff happy).
eBay Integration Solution
Any eBay connector will have a similar set of benefits, such as the integration of customer and sales data. The key, though, will be finding the integration solution that offers additional channel integrations.
A web-based multichannel solution will not only connect your eBay store to your business eCommerce system, but it will also connect with your point of sale (POS), ERP and accounting platforms. This will easily create purchase orders for out-of-stock and low-stock items, offer real-time sales order integration, and eliminate redundant data entry procedures, along with integrating your accounting transactions, including GL, Summary, and Item detail.
There are many different channels that go into running an online business. The right kind of multichannel integration solution (one that utilizes the cloud, for instance) will incorporate all of them, helping to decrease errors and increase revenue.
For more information on a web-based eBay/eCommerce connector, be sure to contact nChannel today.
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