Lately, our friends at Sweet Tooth Loyalty have been cranking out some great stuff. So, that’s what we’re reading this week, and you should too!
If we you went to business school, have read pretty much any remotely business-related blog, or just lived in the world for more than a day, you’ve probably heard that it’s more expensive to acquire a new customer than it is to retail an existing one. Well, this is Sweet Tooth’s advice for retaining customers. (And, that’s kind of their thing.)
Launching a Loyalty Program
Sweet Tooth sells software that helps eCommerce merchants manage customer loyalty programs, but they’ll be the first to tell you that you have to launch at the right time. Too early, you scare everyone away–including your ROI. Too late, and you miss opportunity. This article contains their advice for getting it right.
eCommerce & Blogging
Many eCommerce merchants overlook the value of incorporating a blog in their webstore–or they do it wrong. This article provides the justification for using a blogging strategy to help sell more products.