As an Amazon seller, you’ve probably put a lot of work into selling your items. The marketplace has become more and more competivie for sales as its sellers-base continually grows. It’s tough to make sure that your items are found and bought by customers.
Whether you’re new to Amazon selling or not, you can use our top 10 Amazon selling tips to step up your game.
Top 10 Amazon Selling Tips
Here’s our list of the top 10 Amazon selling tips to learn from if you’re an Amazon seller.
1. Optimize Product Details for Search
Amazon is a crowded, competitive marketplace for sellers. If you want customers to buy your products over others, you first have to make sure that they can find them.
Amazon makes this possible by allowing buyers to continually drill down their initial search by different attributes. Think how a customer can go from Women’s shoes > Loafers and Slip-Ons > Sperry’s > Top Sider > Tan > Size.
Or, a customer can type in very specific product information like “AC Power Cord Cable for VIZIO LCD TV 10 feet”. Either way, that customer can narrow down to the exact item they’re looking for.
In both cases, Amazon uses your product information and details to match a customer’s search to your items. Therefore, it’s critical that you provide Amazon accurate product information, and as much of it as you can.
This includes product title, description, product identifiers, search terms, size, color, etc. Don’t skim on this type of information. It’s how customers find your products and know they’re buying the right thing.
Looking for a way to better manage all your product information? Check out nChannel’s Product Information Management application which allows you to more effectively manage product information, tailored just for Amazon.
2. Use Competitive Pricing
A lot of customers shop on Amazon to find better prices. Price is usually one of the biggest factors that decide whether or not someone makes a purchase.
Therefore, you need to know what prices you’re competing against, and how to list products at a competitive price.
If you’re not selling unique items, be prepared to do some research on what items are selling for. Having a lower price can help your items show up at the top of search results.
You can use Amazon’s Match Low Price feature to help you continually match lowest prices on Amazon.com for your products. The tool allows you to set your own preferences so that you always compete on price.
3. Take Professional Product Images
When buying online, it’s crucial that customers can physically see what they’re going to buy. And to do that, you need professional pictures of the items you’re selling.This definitely excludes all grainy picture taken on your cell phone 2 years ago.
You’ll want to continually keep your images fresh and up to date. Having quality pictures makes you appear as a more professional, and trustworthy seller.
4. Try to Own the Buy Box
All Amazon sellers strive to own the Buy Box. If you don’t know what that is, it’s the box on a product detail page where customers can begin the purchasing process by adding items to their shopping carts. So, those who win the Buy Box often see an increase in sales.
The buy box is critical for sellers that offer the same products sold by multiple sellers. You’re competing with them for the Buy Box.
What makes winning the Buy Box difficult is that Amazon uses a top secret algorithm to determine whose products are shown in the Buy Box.
While we can’t tell you the exact steps you need to take to win the box, we do know that low price, inventory availability, fulfillment options, seller ratings, and positive customer reviews are all important factors in winning.
Check out Amazon’s (vague) tips on how to increase your chances of winning the buy box– I wasn’t kidding that the algorithm is top secret.
If you’re a current seller and are struggling with owning the Buy Box, read this article that explains the Buy Box in-depth.
Bonus Tip: If you create a unique item bundle (like 3 related skin care products), you’re going to win the Buy Box every time.
5. Work to Continually Improve Your Performance
Your Amazon business isn’t going to run yourself. If you’re serious about selling large volumes of your items, you’ll need to monitor your performance regularly. In this way, you can continually improve your efforts.
Pay attention to your sales (both increasing and decreasing), return rate, and seller rating. All of these are important in determining where you have room for improvement.
6. Consider Using Fulfillment by Amazon
Fast, accurate fulfillment is a critical when selling online. If you can’t deliver orders to customers, you’re not going to be in business long. But, fulfillment is also usually a sore point for sellers.
You can fulfill orders yourself, but you may also want to consider using Fulfillment by Amazon (FBA). FBA is a service offered by Amazon, in which Amazon fulfills your orders for you. FBA allows you to provide your customers with the same level of fulfillment service that Amazon is famous for.
However, FBA isn’t for everyone. In some cases, you might find that the fees are too high for its advantages. If you’re not sure, read our article to find out if FBA is worth the cost for your business.
7. Follow Amazon’s Rules
This should be an easy one. Just follow the rules.
You’re not going to get away with cutting corners and trying to “take advantage of Amazon.” It’s also good to keep up to date with policies so that you don’t make any honest mistakes.
When you don’t follow the rules, your account will be penalized, or even suspended.
Freshen up on Amazon’s selling policies here.
8. Leverage Product Reviews to Your Advantage
Product reviews can go either way for sellers. Great reviews can attract more buyers. Bad reviews can quickly lead to a decrease in trust and sales. The hardest part about reviews is that they aren’t required, and you can’t control what people say.
But, that’s also the exact reason why customers often turn to reviews before they determine to make a purchase. It’s in your best interest to monitor and seek customers to leave positive reviews of your products.
One of the best way to increase reviews is to simply ask customers to do so.
I’ve bought many items from Amazon that I then received an email from the seller asking me to leave a review. These types of emails are a great way to start a conversation with your customer to monitor how their buying experience was with you. It also gives you a chance to fix problems, before the nasty review is ever left.
Customer reviews really can make or break your success when selling on Amazon.
9. Make Customer Service a Top Priority
Customer service can go a long way when shopping online. It’s how you interact with customers, and shows that there’s a human on the other end of the computer.
Customer service is important for customer retention and turning first-time buyers into lifelong customers. Customers like to shop with sellers that they know will go extra the mile to make sure that their needs are met.
When selling on Amazon, this means responding to customer inquiries, quickly dealing with disputes in a professional matter, and handling returns with ease. In short, always put the customers’ needs first.
For some companies, proper customer service process can mean a lot of extra work. One of the benefits of using FBA is that Amazon handles returns and customer service for you. Take this into account if you’re considering using FBA.
10. Manage Inventory Proactively
As w selithling anything online, you need to proactively manage your inventory. Nothing’s worse than when you sell someone an item online that you don’t physically have the stock for.
If you do this on Amazon, your account can be penalized.
Item availability is also important for winning the Buy Box. Amazon will take into account how many items you have left, and how quickly you’re selling them.
It’s important to stay on top of your inventory levels to avoid overselling. Read how managing your Amazon inventory can help you maximize your earnings.
Bonus: Integrate Amazon with Your Other Systems
We didn’t think 10 tips were quite enough, so we’ve added a bonus one.
While Amazon may be one of your most important sales channels, it might not be your only one. You could be selling on your own webstore, or other marketplaces like eBay.
When this is the case, you’re going to want to integrate all of your systems. You can then integrate all of your item, order, customer, inventory, shipping/tracking information data. Doing so will eliminate your manual data entry processes and help you provide a better customer experience.
This is what nChannel does. We provide a cloud-based multichannel management platform that connects Amazon with other marketplaces or eCommerce platforms like Shopify. We even connect those to your backend systems like your ERP or Accounting system, if you have them.
Read more on how nChannel integrates Amazon with your other systems.
Everything You Need to Know about Amazon Guide
That’s it. Those are top 10 Amazon selling tips. To keep on learning how you can be successful when selling on Amazon, check out our FREE guide that tells you everything you need to know about selling on Amazon.