As a global leader in eCommerce, Amazon continues to amaze us with their numbers, whether it’s their total users, products, or sales. We compiled their latest statistics into an interesting infographic. See how this behemoth marketplace continues to dominate with time.
Top Amazon Statistics [Infographic]
If you want to skip straight to the infographic, click here.
Otherwise, look at these interesting statistics about Amazon that we compiled for you. As Amazon tends to keep their numbers to themselves, it can be tricky to find the right stats that you need. Use this Amazon data for whatever purpose you may have.
How Many Users Amazon Has
At the pace that Amazon grows, it can be hard to keep with the number of users on the platform.
- As of the last reported period, Amazon had 310 million active customers. 
- The tech giant now counts 90 million U.S.-based Amazon Prime subscribers, researcher Consumer Intelligence Research Partners (CIRP) estimates. 
How Many Products Amazon Sells
It’s important for Amazon to sell as many different SKU’s possible.
- Amazon sells more than 12 million products, not including books, media, wine and services. 
- When Amazon Marketplace sellers are factored in, the total product count balloons to more than 353 million. 
Here’s the breakdown by category:
- Clothing, shoes and jewelry(33.4 million products sold by Amazon and the Marketplace)
- Tools and home improvement(11.1 million products sold); and
- Home and kitchen(64.3 million sold). This is a particularly strong category for Amazon Marketplace: 60% of the Top 10 sellers primarily focus on this category. 
Amazon Prime Statistics
Amazon tends to keep others guessing on how well their flagship membership program performs, but we found these statistics.
- A CIRP survey, which includes data from 500 Amazon customers, estimates that Amazon Prime subscribers spend $1,300 per year, nearly doubling the $700 per year average that non-member spends on the eCommerce site. 
- 85% of Amazon users hesitate to buy because of shipping charges, while slow shipping deters both Prime and non-Prime members (60% and 41% respectively. 
- CIRP also found that 95% of current Prime subscribers say they’ll either “definitely” or “probably” renew. 
Amazon Third-Party Sellers and Fulfillment by Amazon Statistics
Find out how much Amazon’s third-party sellers have grown the platform. More and more sellers are also using Amazon FBA for fulfillment.
- In 2016, Amazon generated 22.99 billion U.S. dollarsin third-party seller service revenues. Third-party sellers account for 50% of paid units sold on Amazon. 
- In 2016, Amazon more than doubled the items they delivered for other sellers from 2015 to exceed over 2 billion items. 
- Active sellers using their fulfillment service rose more than 70% in 2016. 
- Four times as many sellers reach 1 million sales on Amazon versus eBay. 
How Consumers Feel about Amazon
- Over 90% of people buying on Amazon wouldn’t purchase an item with less than three stars. 
- 56% of consumers say Amazon demonstrates an understanding of their individual preferences and needs on a regular basis—a number that dwarfs consumers’ feelings about traditional retailers. 
- Fifty-five percent of those surveyed made their first search on Amazon, up from 44% a year ago. 
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Share any other interesting statistics in the comments below! We love learning more about Amazon.
Check out these other helpful posts about Amazon:
- Are Fulfillment by Amazon’s (FBA) Fees Worth the Cost?
- A Comparison of Amazon vs eBay Selling [Infographic]
- FBA Alternatives
- Top 5 Mistakes to Avoid When Selling on Amazon
- How Amazon Sellers Can Win the Buy Box
Sources & Citation Info
To be clear, none of the statistics in this blog post are based on nChannel research. We compiled these statistics from different sources around the web. We wanted to give you one, convenient place to find sought after data about Amazon.
We encourage you to link to this post, but for any formal or academic purposes, we ask that you cite the original source of the data.
The links below are where nChannel found the statistics. We encourage you to follow through to these sites for many more statistics about Amazon.
 Number of Active Amazon Customer Accounts Worldwide, Statista
 How Many Products Does Amazon Carry?, Retail TouchPoints
 4 Shopper Stats that Make Website Personalization a Must, Optimizely
 10 Statistics from the Online Marketplace Seller Survey, Web Retailer
 Amazon is Eating Away at Google’s Core Business, Business Insider