For the past few years, all merchants have been able to talk about his omnichannel. Many realized the need to create consistency across all of their consumer touch points. While many have invested in omnichannel practices, it’s already time to start thinking about the bigger picture. This week we’re reading articles about how merchants need to now start thinking beyond omnichannel.
Omnichannel has a habit of just focusing on digital touch points. However, Retail Customer Experience points out how important physical stores still are. Retailers need to expand their omnichannel strategy to consider both online and offline by going beyond digital.
The National Retail Federation reports back from the 15th annual Retail’s Digital Summit where digital retailers are trying to eliminate the word “omnichannel.” Learn why they want to stop referring to eCommerce as a separate channel of business, and instead are talking about unified commerce.
Have you heard about unified commerce yet? If you haven’t, it’s time to familiarize yourself with the term. See how unified commerce is the future for merchants.