What We’re Reading: Customer Loyalty in 2017

This week we’re reading various articles about customer loyalty. Today’s well-informed consumers are surrounded by so many choices that their loyalty to one brand can be fickle. Many retailers are taking the year 2017 to focus on building their customer loyalty programs. If you plan to do so, then you’ll want to check out these articles below first.  (more…)

ERP Evaluation: Choosing an ERP for Your Multichannel Retail Business

Your business is growing. You realize you need a robust backend system like an ERP to manage your processes.

There’s many different types of ERP systems available. How do you evaluate different ERP systems for the one that’s best for your multichannel retail business?

This article will help you choose an ERP that supports specific multichannel retail requirements that meets your customers’ demands. (more…)

What is Unified Commerce?

89% of businesses soon expect to compete mainly on customer experience, as reported by Gartner. Customer experience is becoming a key brand differentiator, over price and product. However, as retailers add more selling channels, their customer experience becomes more difficult to manage for every customer touchpoint.

Many merchants realize the need for a seamless customer experience across channels. However, many admit that they currently aren’t doing it well. They don’t have the technologocail capabilities necessary to make it happen.

With fear of customer churn due to bad experiences looming, retailers are looking to unified commerce. In this article, we’ll explain what unified commerce is and its advantages to merchants. (more…)

Why All Merchants Need Real Time Inventory Availability (And How You Can Get It)

There’s nothing much worse than seeing an “out of stock” sign for a product you want. Frustrated customers either buy from a competitor or don’t buy at all. As the merchant, you lose the sale.

75% of all adults have suffered from an unavailable product in-store in the last 12 months. 63% of those adults experienced it online, according to Retail Customer Experience.

Poor inventory control is a serious problem for merchants. It leads to poor customer satisfaction and lost sales. One fix for these problems is updating inventory availability in real time. This article defines real time inventory, explains why you need it, and how you can get it. (more…)

For Retailers: What is Customer Loyalty and How to Increase Loyalty

Do you want to grow your business into a thriving one? Then you need to understand what customer loyalty is and how to increase it.

Creating loyal customers should be the focus of every business’s strategy. Loyal customers increase profitability through their repeat purchases, but, loyal customers don’t come easy.

First, you need to understand what customer loyalty is exactly, and then how to increase it. This article will first define loyalty and then explain how to increase it.  (more…)