Content First Approach Drives eCommerce Conversions

We don’t need to tell you that selling online is highly competitive. Digital marketers and designers work hard every day to find ways to increase conversions. They’re looking for ways to perfect their product pages, checkout process, upselling techniques, navigation and more.

It’s all about creating a personal journey for a shopper that takes them from searching for a product to submitting an order. While there are many ways to increase traffic and eCommerce conversions, we’re going to focus on one area that tends to get overlooked – driving sales through a content focused approach. Whether you’re new to the concept or not, see how merchants successfully use this approach to drive purchases. (more…)

How Shopify Merchants Can Maximize Repeat Purchases Using Transactional Emails

(This is a guest post from our friends over at Spently, which allows merchants to leverage Shopify notification emails as a stand-alone sales channel using marketing components, and follow up sequences.)

What are transactional emails? And, how can they help you grow your Shopify store?

Unlike newsletters, transactional emails are a set of post-purchase interactions carried out as a result of an action triggered by the user. These are notifications that include shipping confirmation, order confirmation, welcome emails, etc.

A common example is the order confirmation you receive after purchasing an item. Will the item you ordered arrive today? When can you expect your purchase to arrive?

Often, merely used a status update, without any marketing components. Primarily used to let customers know that their transactions were processed properly but that’s a mistake.

Paired with the fact that it’s considerably harder to sell to a new customer as opposed to an existing customer, which further incentivizes the need to foster your store’s relationship with its customers.

Now the question is, how can you use transactional emails to drive repeat purchases and foster customer engagement?

In this article, we’ll discuss the different types of transactional emails and how they can help you grow your business. (more…)

Machine Learning Marketing: How to Improve Your Customer Experience

There’s been plenty of headlines about AI and machine learning being the future of retail marketing. The concept itself can seem overwhelming and out of reach for retailers.

However, more marketing organizations are gearing up to add machine learning capabilities sooner than you may think.

In this article, learn more about what machine learning marketing is and how it can improve your customer experience. (more…)

Increase Lead Generation with a B2B Content Marketing Strategy

B2C marketers aren’t the only ones who can use content marketing to nurture and generate customers. B2B marketers can also use content marketing to inspire, delight, and encourage leads to turn into repeat buyers.

However, content marketing is often a new idea for B2B sellers. So, learn more about what content marketing is, why it works, and how it can increase your lead generation efforts. (more…)

5 B2B eCommerce Tips Every Seller Must Know

It’s no secret that the B2B eCommerce space presents a tremendous amount of opportunity. With projections to grow to $1.18 trillion by 2021 in the U.S. alone, the space is poised for growth that is more than double the size of B2C eCommerce.

If you want to capitalize on this market though, you have to know how to appeal to its new group of buyers with their own set of shopping preferences. Whether you’re new to B2B eCommerce or not, takes note on these tips to ensure the growth and success of your B2B online store.   (more…)