Top Security Strategies to Safeguard Your Magento Store

(This is a guest post from our friends over at JetRails, a Magento hosting provider offering customer configurations on dedicated servers in the AWS Cloud.)

Your Magento storefront is a high-value target for hackers and requires stringent security measures to minimize its vulnerabilities. As a dedicated Magento hosting provider, JetRails is often called in as emergency responders to combat malicious attacks. We have first-hand experience with the catastrophic impact a security breach can have on your business.

Following security best practices and protocols is the best defense in safeguarding your Magento storefront. Use this checklist as a guide for safety measures from the most common threats including malicious code injection, malware, brute force attacks and the dreaded DDoS. (more…)

4 Types of Fraud Every e-Commerce Business Owner Should Know About

(This is a guest post from our friends over at ClearSale, a Card-Not-Present (CNP) fraud prevention operation that protects eCommerce merchants against chargebacks.)

Fraud is on the rise and no consumer is immune — the 145 million Americans who had sensitive personal data exposed during the Equifax breach in 2017 can attest to that. But e-commerce merchants need to go beyond acknowledging e-commerce fraud exists; they must be aware of the specific ways fraud can be executed.

The more online retailers understand about the latest fraud schemes, the better prepared they’ll be to protect both their business and their customers. So what exactly does e-commerce fraud look like? Let’s look at four common types of fraud that every online retailer should have on their radar. (more…)

5 Signs That You Should Integrate Shopify and Quickbooks

It’s a good thing when you can’t keep up with customer orders. It means your eCommerce business is growing!

But, it’s not a good thing when you continually oversell and ship orders late or wrong to your customers. For every customer you add, you’ll also eventually lose them because of a bad customer experience.

With growth comes growing pains.

At this point, you can start to feel the burden of not integrating Shopify with Quickbooks. Your processes aren’t automated. Your staff sepnds their entire day just entering sales data from one system to another.

You aren’t focusing on your customer experience, instead you’re just trying to keep up with orders. Is it time to integrate Shopify and Quickbooks? (more…)

Top B2B Strategies That Make Your Customers Buy More

(This is a guest post from our friend Matt Osborn over at Apruve, which automates B2B credit programs so you can drive sales and increase profits. )

Generating B2B sales is quite different from getting B2C customers to make a single purchase.

In order to increase profits, you need to cultivate relationships that make customers buy again and again — so they’d spend more while you invest less to make a sale.

Your sales and marketing strategies should create “sticky” customers in a way that doesn’t risk future profitability (e.g., by offering a steep discount.) Play the long game by focusing on the customer experience rather than scrambling for a quick buck with one-off discounts and offers.

The most effective B2B promotion strategies not only generate sales but also increase customer loyalty, customer lifetime value, and sales funnel speed. (more…)

Are you Ruining Your Customer Experience Without Quickbooks and eCommerce Integration?

You’re first and foremost a business owner. Your focus is on selling more, growing your business, and how to better serve your customers.

You’re not a developer, accountant, or an eCommerce genius. You don’t want to spend time thinking about how to automate order fulfillment, product listings, and inventory updates. You certainly don’t have the time (or the budget) to handle a bunch of vendors to get it done either. So, you’ve put integration off for as long as you can.

However, your current customer experience is telling you that it has been long enough. See what’s ruining your current customer experience and how Quickbooks eCommerce automation can help!  (more…)