Sorted by Topic: Customer Experience Management
What We’re Reading: How to Keep More Customers in 2018
This year, customer loyalty is more important than ever for retailers. If you want to be a successful brand, you must create a memorable customer experience to win more shoppers over and keep them coming back. This week we’re reading articles all about how to keep more customer in 2018.
How NetSuite and eCommerce Integration Improves Your Customer Experience
As eCommerce sales continue to grow, merchants are investing more in their online presence. They’re upgrading their technology and expanding to even more sales channels. They’re chasing their customers and trying to meet their demands.
However, a multichannel strategy puts a lot of pressure on your operations. Increasing online orders means keep tracking of inventory levels, processing more orders, and ensuring that shipping/tracking information is accurate between your ERP NetSuite and eCommerce platform.
When your processes are too slow, the customer experience suffers.
Merchants can improve their customer experience by upgrading their eCommerce platforms and integrating their backend ERP NetSuite. We’ll help you better understand the benefits of integration and the best way to do it. (more…)
Retail and eCommerce Trends to Expect in 2018
It’s a new year for retail. Now that the holidays are over, retailers are looking to grow and better their business in 2018.
With a new year comes new trends in the retail industry. In this article, we explore retail and eCommerce trends we expect to see more of in 2018. See how your business stacks up. (more…)
Keeping Buyers Happy: Year-Long Lessons from the Holiday Shopping Season
(This is a guest post from our friend Jake Rheude over at Red Stag Fulfillment.)
With Black Friday over, you’re probably sighing a happy sigh of relief and enjoying the nice push of new business your way. That’s thanks to 65% of Americans spending an average of $420 over the Thanksgiving holiday weekend. Black Friday alone felt a 16.9% growth compared to the year before to reach $5.03 billion in online sales alone.
It sounds like great news, but there are plenty of lessons in there for us all to find once the madness of the holidays takes a pause.
The biggest and most prominent takeaway is that in-store stoppers on Black Friday were down 4% compared to the year before. Fewer people were making it through the brick-and-mortar doors, while more were opting for digital doors.
The same data from the Wall Street Journal and RetailNext found that middle-class consumers were sticking to their phones and PCs, while the luxury and bargain-hunting ends of the spectrum were willing to brave the store.
Now that we’ve got a little bit of insight into the current state of affairs, it’s time to tackle the bigger picture. Here’s how you get them to come back in January, February, and all the other months to follow before next year’s big spending season. (more…)
What We’re Reading: 2018 is the Year for Customer Experience
This week we’re reading all about the importance of customer experience. In these articles, see why 2018 is all about customer experience, how shoppers have better tech tools than store associates, and how two brands navigate modern eCommerce customer service issues.
