This week we’re reading a variety of articles about how to create an optimal customer experience. See articles about key KPIs for customer experience, how to reduce customer effort needed to do business with you, and the new B2B mobile experience.
Key KPIs for Customer Experience
Review the most common KPIs for customer experience, how to understand them, how to select the right ones, and how to improve them.
Reduce the Overall Customer Effort
Winning is no longer just about the sale today, but how to reduce the overall customer effort and making it easy to do business across time and place.
B2B Mobile Commerce
It’s no longer just enough to have a transactional B2B eCommerce site. You must also have a mobile-first B2B presence. Check out best practices for B2B mobile experience.