Retailers have to continually meet growing customer expectations. This causes retailers to evolve across their entire business operations. This week we’re reading articles that discuss new ways that retailers are changing (or need to think changing) their business to meet customer expectations.
Retailers want to open new types of stores to sell where their customers are. This is forcing retailers to look at both demand and supply chain complexities that come with new expansion. This article focuses on the replenishment capabilities you need to meet customer demands.
Omnichannel Critical to Meeting Customer Expectations
This article by RetailDive discusses how retailers can’t afford not to meet customer expectations across all selling platforms. Retailers have to adapt by taking a holistic view of the customer’s path to purchase. Does your customer experience now focus on this?
Organize, Optimize, Synchornize
To sum up both the articles above, we dive into how American Eagle-Outfitters is evolving their fulfillment capabilities to deliver an omnichannel experience that their customers are demanding. Use their story as inspiration for your own business.