What We’re Reading: Customer Self-Service, Web Store Design, Maximizing Holiday Profits
This week we announced our new Product Information Management (PIM) solution and officially began marketing it for the holiday season. We prepared some tips for sellers to help guide them towards growth, profitability and customer loyalty. That made me wonder how other technology providers were advising these same sellers. So I looked that three of our fastest growing partners and here’s what they had to say.
Multichannel Retailers Need to Rethink Merchandising
Merchandising (managing product data, executing promotions, and setting pricing) is critical for the multichannel seller. Retail is more complex than it has ever been. Therefore, the need for processes and technology that help you stay on top of your product data has never been stronger.
To be successful in the modern retail world, you need to understand how merchandising is different than it has ever been and why you should be using a product information management system to stay ahead of the game. (more…)
5 Things You May Not Know About Reverse Logistics
Reverse logistics can be a messy business. Most people think of item returns when they hear the term “reverse logistics”, but returns are far from the only aspect. There’s a quandary of information out there about reverse logistics, but I’ve consolidated some good information into five things you may not already know.
What We’re Reading: Product Information Management, PIM for B2B, The Sharing Economy
To be successful in today’s retail world, you have to be able to execute merchandising practices that support a multichannel strategy. Product information management (PIM), as a technology and as a practice, are critical to your success as a retail business. The same is true if you are a supplier or a B2B business. Accurate, relevant product information can make or break sales. And, it keeps getting more complex to manage product information, as you have to proliferate your business through all kinds of new channels.
Why You Need a Product Information Management System
Increasing your customer base doesn’t always come down to likes, shares, and advertising. In fact, the most crucial aspect of increasing your eCommerce business is often overlooked: proper Product Information Management.
Kimberly Struyk, the principle SVP at QualQuant Signals, states that, “product information is the single most influential content to raising purchasing intentions” and on average overall brand impressions drop by 19% because of sparse product information. With out proper utilization of PIM you’re not only missing out on customers who could be visiting your site, you’re losing customers who land on it.