5 Challenges of Endless Aisle for Retailers
(This post was last published on May 4th, 2016. It’s been updated for accuracy and completeness.)
Retailers are missing out on nearly $1 trillion in in-store sales because they don’t have on hand what their customers want to buy. When customers can’t find what they want on your shelves, they’re quick to shop online or with one of your competitors.
There’s a lot of reasons why your shelves might be empty like miscalculating labor costs, customer satisfaction, and poor communication between vendors and retailers. To combat this problem, retailers of all sizes are turning to technology to ensure their shelves stay stocked, or appear to have an endless aisle of products consumers are looking for.
Implementing this retail strategy isn’t easy though. This article discusses some of the common challenges of deploying an endless aisle program.
(more…)What We’re Reading: Channel Conflict, Fulfillment & Holiday Sales
This week we’re reading a variety of articles that include how to manage channel conflict, how to resolve Amazon fulfillment problems, and expected holiday sales growth. Read the articles below!
(more…)Are You Ready to Meet CCPA Data Privacy Requirements?
Data privacy laws are coming to the US with little surprise and businesses should prepare for more measures in the future. Last year, businesses within and outside the EU saw the General Data Protection Regulation (GDPR) go into effect. The US has seen repeated abuse of data privacy with Facebook and Mark Zuckerberg. There are even commercials now by Apple that focus on promoting how they uphold your privacy on their devices.
As technology makes it easier to collect consumer data, our personal information has become invaluable to businesses and third parties to profit from. However, some companies have elected to ‘act first, and think second’ when it comes to collecting and exploiting consumer data. Some of the recent data breaches and systemic abuses have made consumers more than squeamish about how, when, and why their personal data is collected, stored, and shared by others. Taking notice, governments are acting in the US to protect their consumers, starting with the California Consumer Privacy Act (CCPA).
(more…)What We’re Reading: CPG vs Amazon, Shipping Speed, and Target
This week we’re reading a variety of articles that include how CPG advertisers are competing against Amazon, why shipping speed is so important to consumers, and how Target is winning. Read the articles below!
(more…)What is Retail Supply Chain Management and Why Is It Important?
(This article was last published on November 22, 2017. It’s been updated for completeness and accuracy.)
Online shoppers continue to push retailers to meet their delivery expectations. They want free, fast, and multiple delivery options at check out and retailers deliver as promised. If something does go wrong, shoppers aren’t forgiving either.
In fact, 84% of consumers say that they won’t return to a brand after just one poor delivery experience.
The stakes are high for retailers. Delivery speed, price, and pick up options can dictate whether a customer buys from you or another competitor. It’s an important part of the purchasing decision that can’t be ignored.
Unfortunately, managing your backoffice operations to optimize for fulfillment is one of the hardest aspects of selling online. If you’re a growing business, it’s overwhelming to understand and take action to improve your processes for customers. To help you, this article covers the basics of supply chain management and why you must make it a priority for your online business. (more…)
