What We’re Reading: Online Reviews, Brand Loyalty, & Marketing Strategy
This week we’re reading about how to effectively deal with negative online reviews, who tops the latest brand loyalty list, and how to write a retail marketing strategy. Read the articles below!
(more…)Why Brands are Going Direct-to-consumers (DTC) and Winning
Last year, 81% of consumers plan to shop direct-to-consumer brands within the next five years. It’s clear that direct-to-consumer (DTC) and boutique brands are disrupting retail by taking innovative and digital-first approaches to create loyal customers.
There are many reasons for brands to skip the middleman or third parties to deliver straight to customers. Top reasons include owning your own data and creating deeper relationships with buyers.
Are you thinking about selling direct-to-consumers? Take a look at what this strategy is and how sellers can set themselves up for success.
(more…)What We’re Reading: Digital Marketing, Analytic Transformation, & eCommerce Crisis
This week we’re reading a variety of articles that include how to reach the right digital marketing mix, how to transform your analytics infrastructure, and how to deal with eCommerce crisis situations. Read the articles below!
(more…)BigCommerce vs Magento: Picking the Right eCommerce Platform for Your Business
(This post was originally published on November 16, 2017. We’ve updated it for accuracy and completeness.)
BigCommerce and Magento are two leading eCommerce platforms. Whether you’re just starting out or looking to switch platforms, it’s tough to decide between them.
This article compares BigCommerce and Magento to help you choose the right platform for your business. (more…)
Simplifying B2B eCommerce – nChannel Announces Partnership with ES Tech Group
nChannel is excited to welcome ES Tech Group as our newest partner! ES Tech Group offers a feature rich B2B eCommerce webstore, EvolutionX, designed for manufacturers, wholesalers, and distributors.
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