What We’re Reading: Retail data, Late deliveries & Etsy Shipping woes
This week we’re reading a variety of articles that include how retailers are relying on the wrong numbers, the latest report on late deliveries by major carriers, and Etsy’s battle with offering free shipping. Read the articles below!
(more…)How To Personalize Your Transactional Emails
(This is a guest post from our friends over at Spently, which allows merchants to leverage Shopify notification emails as a stand-alone sales channel using marketing components, and follow up sequences.)
Transactional emails like order confirmation emails and shipping confirmation emails are one of the top channels to generate repeat purchases, increase conversions and generate ROI.
So, how can you improve it? The answer lies in personalization.
When an email is not personalized, Instapage reports that 52% of customers will find another store to visit. Additionally, 75% of marketers believe personalization yields higher click-through rates and 82% of marketers discovered it can increase open rates too.
Of course, customers don’t want to receive an email that’s not modified based on their needs and interests. As a result, many eCommerce stores have gained success through personalization.
JustFab – a fashion retailer – experienced a 103% increase in revenue once it personalized their email marketing campaigns.
Netflix’s massive profits can be attributed to its intense focus on personalization. The platform gets information from over 300 million member profiles, then uses its data to deliver personalized recommendations such as shows and movies that will interest customers. This drastically improves the consumer experience.
Now, how can you personalize your store emails? Here’s what you need to know:
What We’re Reading: Returns, Back to School, & Fast Shipping
This week we’re reading about why omnichannel returns are a requirement, consumer back-to-school spending, and how shipping concerns environmental responsibility. Read the articles below!
(more…)What is iPaaS (Integration Platform as a Service)?
How many different business applications do you switch between during your work day? How often do you deal with bad data in any one of your applications? How much time do you spend trying to move data from one application to another?
All growing organizations face of the challenge of connecting their business applications. There’s an application for just about everything now. The problem is that each application holds important data for your organization and must be shared among the rest of them. How do you ensure that data is quickly shared among applications and teams? How do you govern the quality of your data?
Recognizing this fundamental need of organizations across all industries, Integration Platform as a Service (iPaaS) vendors began to deliver cloud-based integration solutions for business users. These platforms provide a single location to connect business applications and automate the movement of data between them.
Let’s look at what an iPaaS solution is and its benefits for your business.
(more…)Third-Party Fulfillment Services: Fulfillment by Amazon (FBA) Alternatives
(This post was last published on December 12, 2017. We’ve updated it for accuracy and completeness.)
Consumers expect affordable (free), fast, and flexible delivery options when they order online. Free and discounted shipping is a leading reason why shoppers turn to marketplaces like Amazon to purchase. The “Fulfilled by Amazon” logo makes such a difference for shoppers because it guarantees that the seller will meet their shipping expectations.
Amazon’s advanced fulfillment system is one of their biggest differentiators. It also sets the bar high for merchants. Amazon has the resources and technology to provide customers with free and fast, even within 2-hour, shipping.
If you’re a smaller merchant though, order fulfillment is a painful process. It’s tough to meet the expectations set by Amazon for your customers. Many merchants then rely on third- party fulfillment providers to manage their fulfillment processes and protect their bottom line.
While Fulfillment by Amazon (FBA) is a popular third-party fulfillment service, it’s not for everyone. This post helps you compare top alternatives to FBA.
(more…)
